Sr Mgr DT - Digital Product Design

Achieving our goals starts with supporting yours. Grow your career, access top-tier health and wellness benefits, build lasting connections with your team and our customers, and travel the world using our extensive route network.

Come join us to create what's next. Let's define tomorrow, together.

Description

The Senior Manager, Digital Product Design plays a pivotal role in shaping the next generation of intelligent, seamless digital travel experiences across United Airlines' digital ecosystem. This leader will drive the design vision for connected, AI powered experiences across all digital channels - including the United mobile app, , in flight personal device touchpoints and other emerging touchpoints across the customer journey.

Reporting to the Director of UX & Accessibility, this role will champion a forward-thinking design strategy that bridges business goals, technological innovation, and human-centered design.

Description

This position will lead a team of product designers, strategists, and design technologists to create experiences that feel personal, predictive, and effortless. By leveraging AI, data-driven and research driven insights, the Senior Manager will help transform traditional digital interfaces into adaptive, intuitive omnichannel experiences that anticipate customer needs and elevate every step of the travel journey.

1. Steer a cross-functional portfolio of design work structured into two complementary tracks - Shaping and Production.

* Shaping: Drive strategic shaping exercises to identify and define clear customer value propositions. Partner closely with product owners to influence product roadmaps and feature prioritization, ensuring design plays a leading role in defining the "why" and "what" before execution begins.

* Production: Lead the delivery of AI-enabled prototyping of omnichannel experiences that streamline operational workflows, reduce design-development handoffs, and drive measurable efficiency across teams and resources

2. Be the UX Partner for United's Digital Channel strategy, primarily for the desktop, mobile web, and mobile app. Identify and clear any roadblocks and potential risks with urgency to ensure delivery is within the committed schedule.

Partner with product leaders to shape and evolve unified experience roadmaps that not only optimize current resources and deliverables but also future-proof design solutions for scale, adaptability, and innovation.

Guide the omnichannel experience vision across touchpoints, including, desktop, mobile, seatback and customer notifications, while identifying and removing roadblocks with urgency, and ensuring initiatives are delivered with the quality, speed, and impact required to advance United's digital ecosystem

3. Collaborate with cross-functional teams, the broader UX Community, and business partners throughout the design process and incorporate feedback appropriately with a user-centered focus.

Foster a culture of continuous feedback and design excellence by institutionalizing regular design critiques, creating safe and constructive spaces for collaboration, and ensuring timely input from leadership and key stakeholders.

Champion shared ownership of design outcomes by integrating feedback loops early and often-elevating both the craft and the strategic impact of the work

4. Drive data- and research-informed design decisions that balance user needs, business goals, and technological possibilities. Demonstrate strong judgment in identifying the right type, depth, and timing of research at each stage of the product design process-whether to inspire early concept exploration, validate design direction, or optimize live experiences.

Partner closely with research, analytics, and product teams to translate insights into actionable design strategies, ensuring every decision is grounded in evidence and delivers measurable impact on customer and business outcomes

5. Enable the continuous evolution of Atmos, United Airline's design system, ensuring it remains future-proof, scalable, accessible and tightly aligned with United's brand and experience standards.

Ensure all digital customer touchpoints consistently reflect…