External Advertising Title Director, Product Analytics & Insights

Job Description

Amazing Career Moments Happen Here

Transforming the insurance industry is ambitious, we know. That’s why at Applied, we’re building a team that shows up every day ready to learn, willing to try new things, and driven to deliver innovative software and services that make us indispensable to our customers – all within a culture built on values that make us indispensable to each other too. With 40+ years of experience in the Insurtech game, we’re not just redefining what’s achievable;

we’re creating a place where amazing career moments are made possible.

We’re searching for a Director, Product Analytics and Insights to join our Product Operations team; establishing and leading our product analytics function from the ground up and shaping how product investment decisions are made across the business. Reporting to the VP of Product Operations, you will define the KPI framework, analytics strategy, instrumentation approach, and self‑service capabilities that enable product managers and leaders to make data‑driven decisions.

Leveraging Pendo as the core analytics platform, you’ll uncover user behavior, identify friction points, and deliver actionable insights that influence roadmap priorities and product outcomes. Working at the intersection of Product, Engineering, Data, and Go‑to‑Market teams, you’ll serve as the owner of the product signal, connecting product performance to broader business results. This is a highly visible role with regular exposure to executive leadership and a unique opportunity to reimagine product analytics through the application of AI, helping transform not only what we build but how we measure, learn, and innovate.

To keep us headed in the right direction, we’re looking for people who understand winning is a team sport, who value and seek to learn from our team’s diverse experiences and backgrounds, who welcome a challenge and take risks in the pursuit of creating better outcomes for our customers, and who can, at any given time, step back to laugh and have some fun.

• Build and lead the product analytics function
  , establishing the strategy, KPI framework, instrumentation standards, and self‑service analytics capabilities that drive data‑informed product decisions.
• Partner with Product leadership to influence roadmap and investment priorities
  , translating user behavior, adoption trends, workflow analytics, and customer feedback into actionable recommendations.
• Own and optimize the product analytics ecosystem
  , leveraging Pendo and other analytics tools to design instrumentation, manage product telemetry, and deliver scalable insights across multiple products.
• Develop self‑service dashboards and reporting solutions that empower Product Managers and leaders to monitor adoption, measure outcomes, and make evidence‑based decisions independently.
• Embed measurement into the product development lifecycle
  , defining analytics and telemetry requirements for new features and releases to ensure success can be accurately tracked from launch.
• Analyze product performance and identify growth opportunities
  , proactively surfacing adoption challenges, user friction points, and emerging trends while measuring customer value, engagement, and business impact.
• Lead cross‑functional analytics initiatives and team development
  , partnering with Engineering, Data, Go‑to‑Market, and Executive leaders to connect product outcomes to business results, advance AI‑powered analytics capabilities, and build a high‑performing analytics team over time.

Your experience may include:

• 8+ years in product analytics (or 3+ years in product/product analytics and 5+ years in business intelligence or data science roles), with at least 5 years in a leadership capacity
• Track record building high‑performing product analytics teams with demonstrable impact on company strategy
• Deep, hands‑on expertise with Pendo. This is non‑negotiable. You should be able to design tagging strategies, build guides, configure funnels, and architect Pendo at scale across multiple products
• Strong working knowledge of SQL and Big Query. Proficiency in Tableau for…