Digital Account Manager

1AX is an award-winning boutique consulting firm specializing in digital marketing strategy for the travel and hospitality industry. We’ve helped 500+ hotels drive revenue and increase ROI by providing smart solutions for their digital marketing puzzles.

Our approach is holistic and data-driven. We use digital marketing to bring clarity and cohesion to revenue management, sales, and marketing, and we rely on data to sculpt strategies and discover what’s really driving performance.

The 1AX
Account Manager plays a critical role at 1AX, supporting Account Directors through hands-on creation, optimization, and performance management of hospitality digital marketing programs, while also managing a portfolio of clients. The role is intentionally balanced across 50% tactical execution, 35% strategy, and 15% thought leadership.

This is a highly implementation-focused position, responsible for ensuring campaigns, budgets, platforms, and reporting are accurate, optimized, and aligned with broader strategic objectives. The Account Manager also serves as a day-to-day partner for a select portfolio of boutique hotel clients, supporting the development and ongoing management of holistic digital marketing programs.

At the core of 1AX’s secret sauce is the ability to combine deep hospitality marketing expertise with strong digital marketing execution. The Account Manager is expected to develop a deep understanding of each client’s business and leverage that knowledge to deliver thoughtful, revenue-driving recommendations.

Tactical Execution- 50%

• No task is too small at 1AX, and all team members support implementing our strategies.
• Execute and optimize Google Ads (Search, PMAX, Display) and Meta (Facebook/Instagram) campaigns, including account setup, targeting, keywords, audiences, and budget pacing
• Conduct bi-monthly budget and performance reviews to ensure accurate spend and identify optimization opportunities
• Review search terms, Google Ads recommendations, and PMAX insights to improve efficiency and performance
• Manage creative and seasonal refreshes including ad copy, images, extensions, RSAs, and PMAX headlines.
• Upload and manage email retargeting audiences across platforms
• Support additional channels and ad-hoc requests (e.g., Stack Adapt, Sojern, testing, budget shifts, creative updates)
• Holds a deep knowledge of all areas of digital marketing - SEO, Paid Search, Paid Media, Programmatic, Paid, Social, Email - and understanding which levers to pull to drive the greatest impact.
• Comes with an arsenal of ideas to drive transient room nights, meeting and event business, groups, weddings, food and beverage activations, and ancillary revenue.
• Stays on top of industry trends and emerging technologies, with a passion for testing new digital tools, vetting new partnerships, and introducing innovative ideas to our clients. They’ll measure the success of new tools and comprehensively add them to the 1AX toolbox.
• Loves analytics - knows the way around GA4, Looker Studio, and Excel pivot tables. Create and measure test plans, complete ad hoc analyses, and iterate on results.
• Prioritizes hotel digital marketing strategies based on the hotel’s goals and need periods, anticipating client needs, always thinking one step ahead, and presenting proactive plans and strategies.

• You’re a true Digital Marketing and Hotel Marketing expert. You bring a deep understanding of digital channels and hospitality-specific strategies that drive results.
• You’re a “geek who can speak,” operating as a technical expert who can break down digital marketing techniques into basic terms, and can confidently educate hotel teams on the what and the why of strategy.
• You’re a 1AX thought leader, regularly sharing best practices, new ideas, and trends to raise the collective knowledge of the team.
• You tell stories with data. You synthesize key client insights and use data and visuals to craft compelling, strategy-driven narratives.

• The ideal candidate meets the following criteria
• 1-3 years of experience working within a marketing leadership role at a full-service hotel or a digital agency with…