Lead, Digital Experience & Product Strategy

Job Description

The Senior Manager, Digital Experience & Product is responsible for shaping and optimizing UL Solutions’ end-to-end web experience and digital product practice for our primary digital properties. You’ll be the orchestrating spine that connects product, design, content, and discoverability into a single web value stream, turning digital experience into a measurable contributor to revenue.

Job Description

The Senior Manager, Digital Experience & Product is responsible for shaping and optimizing UL Solutions’ end-to-end web experience and digital product practice for our primary digital properties. You’ll be the orchestrating spine that connects product, design, content, and discoverability into a single web value stream, turning digital experience into a measurable contributor to revenue.

This role leads a multidisciplinary team of UX professionals, digital product managers, and web operations specialists to deliver customer-centric experiences that drive engagement, conversion, customer satisfaction, and business growth.

You’ll serve as the strategic owner of the digital experience roadmap, partnering closely with marketing, content, analytics, technology, and business stakeholders to identify opportunities, prioritize investments, and deliver measurable outcomes. The role combines product management, user experience, experimentation, and digital optimization disciplines to ensure digital experiences evolve in line with customer needs and emerging technologies.

Responsibilities

Digital Experience Strategy

• Own the digital experience vision and roadmap for the corporate website and related digital properties
• Establish experience standards, governance, and best practices across digital properties.
• Align digital initiatives with enterprise growth, customer engagement, and business objectives.
• Identify opportunities to leverage AI, personalization, and automation to improve customer experiences.

• Lead digital product managers responsible for website and digital platform roadmaps.
• Translate business goals into a prioritized, outcome-based backlog.
• Run stakeholder intake and prioritization across marketing, brand, sales, and business units, balancing growth, brand, and operational needs.
• Develop prioritization frameworks that balance customer needs, business value, and technical feasibility.
• Drive product discovery, requirements definition, and roadmap execution.

• Lead UX strategy, research, interaction design, usability efforts, and the design system to deliver consistent, accessible, conversion-oriented experiences.
• Champion customer-centered design principles across all digital initiatives.
• Ensure experiences are intuitive, accessible, and aligned with brand standards.
• Own information architecture and templating across a large content estate.

• Build and scale a structured experimentation and conversion-optimization program (A/B testing, personalization) tied to conversion and revenue metrics.
• Establish a culture of continuous improvement through testing and optimization.
• Partner with analytics teams to identify friction points and opportunities.
• Drive experimentation programs focused on engagement, conversion, and customer satisfaction.

• Lead and develop a high-performing team across UX, digital product management, and web experience functions.
• Foster collaboration, innovation, and accountability.
• Manage resource planning, budgeting, and vendor relationships.

• Act as the integrating function across product, UX, content, and discoverability; run the web value stream and cross-functional delivery cadence so the disciplines ship as one.
• Steward the website and digital product capability through delivery and into steady-state operations for build, QA, and release management; own quality, velocity, and cost.

• Define and report digital experience KPIs; connect web performance to marketing-influenced pipeline and revenue using web analytics, CRM, and BI.

• 8+ years of experience in digital…