Digital Shelf SEO & GEO Manager

Join Riverside Natural Foods Ltd., a Canadian-based, family-owned, and globally operating business committed to leaving the world better than we found it. As a B‑Corp certified, Triple‑Bottom Line company, we proudly manufacture nutritious, "better‑for‑you" snacks such as Made Good and GOOD TO GO, and we value teamwork, humility, respect, ownership, adaptability, grit, and fun.

We’re on an ambitious mission to double our business by 2027 and we need talented individuals to help us reach new heights. At Riverside, you’ll have the opportunity to chart your own path to success while contributing to ours.

As a key member of the global eCommerce organization, the Digital Shelf SEO & GEO Manager is the enterprise leader responsible for driving Made Good brand discovery and conversion across search engines, LLMs, and retailer digital shelf environments. This role partners closely with Mar Tech, IT, brand, and multiple agency teams to ensure item attributes are accurate, PDPs are compliant, content is compelling, and continuous optimization efforts are in place.

The manager will also lead agentic commerce capability development, ensuring structured content, metadata, and workflows enable scalable optimization across product listing pages within eCommerce platforms. In addition, the role functions as the digital shelf SME, leading diagnostic reporting and competitive intelligence via Profitero, Stackline, and other tools, and supports robust PDP test‑and‑learn plans.

• Lead product content publishing and syndication across retailer websites including Amazon, Walmart, Costco, Sam’s, Target, Kroger, Instacart, Albertsons, and Thrive.
• Maintain accurate product listings, images, enhanced content, attributes, R&R’s, and nutritional information.
• Define and drive structured content standards (metadata, taxonomy, schema) to enable scalable content reuse, consistency, and optimization across DAM, PIM, and CMS ecosystems.

• Leverage digital shelf analytics and competitive audits to inform SEO/GEO roadmap, including product titles, descriptions, feature bullets, and keywords.
• Support development and execution of A+ content and onsite brand shops in partnership with commerce marketing manager and brand teams.
• Drive digital shelf & GEO performance through analytics, competitive benchmarking, and rapid testing of evolving SEO, GEO, and Agentic capabilities.

• Lead periodic reporting and analysis to inform digital diagnostics across content health, content accuracy, holistic share of search, availability, and ratings & reviews.
• Onboard new digital analytics platforms to augment the existing tech stack and broaden Made Good’s visibility to online traffic and conversion performance.

• Bachelor’s Degree.
• 5+ years of progressive technical experience in digital shelf management with demonstrated impact on driving SEO, PDP conversion improvement, organic visibility, and AI search outcomes.
• Deep experience with digital shelf tools such as Salsify, Profitero, Syndigo, Stackline, Amazon Vendor/Seller Central.
• Experience with structured content, metadata, taxonomy, and platforms such as DAM & PIM.
• CPG experience preferred.
• Hybrid schedule with ability to commute 3 days a week to the Chicago‑based office.

• Bias for collaboration within multi‑functional work groups, including stakeholders from sales, marketing, and IT.
• Passionate self‑starter comfortable dealing with ambiguity while embracing new challenges to build new capabilities.
• Analytical prowess with the ability to triangulate consumption trends with digital shelf & clickstream analytics.
• Deep alignment with Riverside’s values and purpose‑driven approach.

• Values‑led: A thoughtful and compassionate team that prioritizes respect, teamwork, resourcefulness, and a good dash of fun.
• Unparalleled experiences and opportunities:
  Shape what the organization will look like and offer to the world, building new processes fast while staying true to our values.
• Access to everyone: A flat organization with few silos, giving full access to founders, production…