Senior Software Engineer, Marketing Analytics

## Senior Software Engineer, Marketing Analytics Apply locations:
Chicago, Illinois time type:
Full time posted on:
Posted Yesterday job requisition :
RTAG is one of the largest and most trusted retail healthcare business support organizations in the U.S., supporting more than 5,300 clinicians across 1,400+ locations under five brands:
Aspen Dental, Clear Choice, Well Now, Chapter Aesthetic Studio, and Lovet Pet Health Care. Our shared mission is simple: bring better healthcare to more people. The Product team powers the digital experiences that connect millions of patients to our brands each year.#

Role Overview We are looking for a Senior Engineer, Marketing Analytics to own the end-to-end data collection infrastructure across TAG's multi-brand digital properties. This person will architect and maintain the tagging ecosystem that enables our marketing teams to make fast, confident decisions — while ensuring every data flow meets the highest standards of HIPAA compliance and data governance.

This is a high-visibility, high-impact role sitting at the intersection of engineering, marketing, and compliance. You will partner directly with brand marketing teams, data analysts, privacy/legal counsel, and product managers across Aspen Dental, Clear Choice, Well Now, and other TAG brands.

The right candidate thrives in a fast-moving, multi-brand environment where marketing campaigns move quickly and accuracy is non-negotiable.# What You’ll Do
** Marketing Data Layer Architecture & Ownership
*** Design, build, and maintain the centralized Tag Management System (TMS) strategy across all TAG brand websites, including , , , , and
* Establish and enforce a scalable data layer standard that accounts for varying PHI sensitivity across brands (e.g., dental/implant patient journeys vs. aesthetics vs. urgent care)
* Architect tag firing rules, triggers, and variable structures that respect brand-level compliance tiers and develop automation to show realtime system health
* Maintain a clean, auditable tag inventory and deprecate orphaned or legacy tags to reduce governance risk
** Tagging Implementation & Platform Expertise
*** Implement and manage Google Tag Manager (GTM) containers across multi-brand properties with complex custom variable logic and server-side tagging configurations
* Build and maintain GA4 implementations including event schemas, custom dimensions/metrics, conversion tracking, and cross-domain measurement
* Configure and manage SA360 floodlight activities, custom variables, and conversion tag architecture to support performance media campaigns
* Own Freshpaint configuration as the PHI-safe data routing layer, including source configuration, destination mapping, and allowlist governance for healthcare-compliant event forwarding
* Support Google Ads, Meta Pixel, Bing UET, and programmatic DSP pixels within a compliant tagging framework
* Implement and maintain Enhanced Conversions and server-side conversion APIs (CAPI) where applicable
** HIPAA, PHI & Compliance
*** Serve as the technical SME for marketing data privacy and compliance, partnering with Legal, Privacy, and Compliance teams
* Apply brand-level PHI tiering logic: enforce stricter data routing rules for brands where patient health information may be present (e.g., Aspen Dental, Clear Choice, Well Now) vs. lower-sensitivity brands
* Maintain working knowledge of HIPAA Marketing Rule requirements and OCR guidance as they relate to pixel tracking and ad platform data sharing
* Configure and audit Freshpaint (or equivalent CDP/proxy layer) to prevent unauthorized PHI transmission to ad platforms
* Lead regular compliance audits of active tags, cookies, and data flows; produce audit documentation for legal review
* Stay current on evolving privacy regulations (CCPA, state-level privacy laws) and their impact on TAG’s tracking architecture
** Marketing Team Partnership
*** Serve as the primary technical partner for TAG’s brand marketing teams, translating campaign measurement needs into scalable tagging solutions
* Participate in campaign planning and launch readiness reviews to ensure tracking requirements are captured and implemented before go-live
* Triage and…