Associate Director, Web Ux Design & Optimization

Job Details

Level: Experienced

Location:

Chicago, IL (Office) (60606)

Salary: $ - $ per year

Cresset is seeking an Associate Director, Web UX Design & Optimization, to join the Marketing Technology & Operations team, reporting to the Director, Marketing Technology & Operations. This role serves as a dedicated UX partner to Growth Marketing, collaborating closely with Brand, Content, Analytics, and Web Development teams to translate business objectives, audience insights, and performance data into high‑performing digital experiences that drive engagement, lead generation, and conversion.

• UX Strategy & Conversion Optimization
  • Leverage user behavior data, analytics, and audience insights to identify opportunities and reduce friction throughout key user journeys.
  • Lead UX recommendations for Conversion Rate Optimization (CRO) initiatives, including A/B testing and experimentation programs.
  • Apply UX best practices and data-driven decision making to continuously improve website and landing page performance.
  • Partner with Analytics and Growth Marketing stakeholders to define success metrics, interpret performance data, and translate insights into UX recommendations, testing opportunities, and design improvements.
• Design & Experience Development
  • Create wireframes, user flows, prototypes, and high‑fidelity designs for various web pages.
  • Develop scalable design frameworks, reusable components, and landing page templates that support efficient campaign execution.
  • Collaborate closely with Brand to ensure digital experiences are visually consistent, user‑centric, and aligned with business objectives.
  • Contribute to the evolution of web design standards and design system components that support long‑term scalability.
• Web Experience & Cross-Functional Delivery
  • Ensure all digital experiences are responsive, accessible, and optimized across desktop, tablet, and mobile devices.
  • Partner with developers and Marketing Technology stakeholders to deliver high‑quality implementations that prioritize usability, performance, and site speed.
  • Collaborate with Growth Marketing, Brand, Content, Analytics, and Web Development stakeholders to deliver high‑performing and well‑designed web experiences.
  • Establish and maintain UX standards that support operational efficiency, scalability, and continuous website improvement.
  • Help define UX intake, prioritization, and review processes that improve clarity, operational efficiency, and quality across marketing web requests.

• 5–10+ years of experience in UX design, digital experience design, or related disciplines.
• Strong portfolio demonstrating responsive web design, landing page optimization, UX strategy, and measurable business impact.
• Experience supporting digital marketing, demand generation, or other customer acquisition initiatives.
• Proficiency with Figma and other modern design and prototyping tools.
• Strong understanding of user‑centered design principles, CRO methodologies, and experimentation frameworks.
• Experience designing responsive web experiences and working within design systems.
• Familiarity with accessibility standards (WCAG), web performance best practices, and front‑end development considerations.
• Strong analytical, communication, collaboration, and stakeholder management skills.
• Experience working with web CMS platforms required; experience with Elementor or similar page‑building tools preferred.

At Cresset, we focus on people first. As a service business, our people are our assets. Engaging our clients and employees is our highest priority. Salary will be based on factors including, but not limited to, experience, licenses/certifications, industry knowledge, and geographic location. Cresset offers a competitive compensation package including an annual incentive and a benefits package to all full‑time employees including medical, dental, vision, life insurance, 401(k) retirement plan, health savings accounts, short and long‑term disability insurance, voluntary critical and accident insurance, and pre‑tax parking and transportation programs.

Aligning employee and organizational interests, all employees receive equity in Cresset.

It is the policy of Cresset to ensure equal employment opportunity (EEO) for all employees and applicants for employment without regard to race, color, religion, sex, pregnancy (including childbirth, lactation, or related conditions), national origin or ancestry, age, disability, veteran status, uniformed service member status, sexual orientation, gender identity, status as a parent, genetic information (including testing and characteristics), or any other characteristic protected by applicable federal, state, or local law.

It is Cresset’s policy to comply with applicable laws concerning the employment of persons with disabilities, including reasonable accommodation for applicants and employees with disabilities.