Senior Data Analyst

Scorpion is the leading provider of technology and services helping local businesses thrive. We help customers understand local market dynamics, make the most of their marketing, and deliver experiences their customers will love. Our unique blend of AI support and real‑human expertise brings SEO, reviews, advertising, email marketing, chat, social media, website, lead management, appointment scheduling, and more together to work for local businesses.

We’re looking for a Senior Data Analyst to help us better understand and improve organic search performance across a large portfolio of local and enterprise clients.

In this role, you’ll work cross‑functionally to analyze performance data, identify trends, and translate insights into clear recommendations that inform product strategy, product marketing, and optimization efforts. This role focuses on measurement, analysis, and strategic insight.

Reporting to the SVP of Product and Optimization, you’ll partner closely with Product, Optimization, and SEO leadership, Product Marketing, and senior leadership to evaluate what’s working, what’s not, and where we should go next.

• Analyze performance data across a large and diverse client portfolio to identify trends, patterns, and opportunities
• Own and evolve portfolio‑level performance reporting, including dashboards and scorecards
• Build and maintain benchmarking frameworks to compare performance across key verticals
• Define and standardize KPIs to ensure consistency across teams
• Evaluate the effectiveness of strategies and product capabilities, identifying what drives the strongest outcomes
• Conduct post‑launch analyses for product and strategy updates impacting performance
• Support emerging areas like AI‑driven search such as AI‑assisted search visibility, entity coverage, and local signals as measurement capabilities evolve
• Partner with Product, Data, and Engineering teams to improve data quality and expand access to meaningful signals
• Translate complex data into clear narratives and recommendations for both technical and non‑technical stakeholders
• Proactively surface insights and opportunities that influence product direction and business strategy

• Education
  • Bachelor’s degree in Marketing, Business, Data Analytics, Communications, or a related field; STEM degree a plus.
• Experience
  • 4+ years of experience in data analytics, digital marketing, product development, or a related field, with a strong emphasis on data mining to inform product decisions
  • Experience working with large datasets and translating data into actionable insights
  • SEO fundamentals including technical, on‑page, off‑page, local search, and familiarity with AI search is a plus
  • Experience building dashboards and reports for a range of stakeholders
  • Experience in agency, SaaS, or SMB‑focused environments is a plus
• Skills
  • Technical
    • Intermediate experience with SQL and data visualization tools such as Tableau or similar
    • Familiarity with tools like Google Analytics GA4, Google Search Console, SEMrush, Ahrefs, Moz, Bright Local, or similar
    • Experience with Python or automation tools is a plus
  • Core
    • Strong analytical and problem‑solving skills
    • Clear and effective communication both written and verbal
    • Ability to work independently and manage multiple priorities
    • Attention to detail with a focus on data accuracy and consistency

• Winning Mindset: When our clients win, we win.
• Genuine Care: We only succeed when we are truly invested in our clients and each other.
• Unmatched Results: We deliver more than expected—and then some—driving the best results and impacting lives.
• Constant Improvement: We believe there is always a better way. We learn, we ask “What if?” we build and then do it again.
• Unbeatable Teamwork: We come from different backgrounds but have the same vision. We only get there by doing it together, as a team.

We acknowledge that states have passed legislation promoting pay transparency. As a national employer, Scorpion has made the decision to post our expected pay rate or pay range (as applicable) in all our job postings, regardless of geographic location.

• The base salary…