Director, Analytics

Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek’s Best Places to Work.

Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.

Job Description:

Director, Analytics Do you enjoy turning data into insights that shape smarter communications and marketing decisions? Are you energized by helping clients understand performance, uncover opportunities and connect analytics to measurable business outcomes?

As a Director, Analytics at Zeno, you will lead integrated measurement and analytics programs across a diverse portfolio of corporate, consumer and healthcare clients. Working closely with strategy, creative, media and account teams, you will develop analytics solutions that help clients measure success, optimize performance and make more informed business decisions.

This role is ideal for an analytically minded leader who enjoys both strategic thinking and hands-on execution. You'll have the opportunity to guide client programs, mentor team members and help advance Zeno's analytics capabilities across the agency.

About the Role:

Analytics Strategy & Client Leadership:
Develop measurement strategies and analytics frameworks that align with client objectives, business priorities and communications goals.

Measurement & Performance Insights:
Lead integrated analytics programs across paid, earned and owned channels, translating complex data into actionable insights and strategic recommendations.

Data Visualization & Reporting:
Oversee the development of dashboards, reports and visualizations that clearly communicate performance and support data-informed decision-making.

Cross-Functional Collaboration:

Partner with strategy, creative, media and account teams to integrate analytics into communications planning and campaign optimization.

Innovation & Analytics Solutions:
Identify new measurement approaches, technologies and methodologies that strengthen analytics capabilities and improve client outcomes.

Team Leadership & Talent Development:
Mentor and develop team members while fostering a collaborative environment where people can learn, grow and do their best work.

Business Growth & Capability Development:
Support business development efforts by helping identify new opportunities, communicating the value of analytics and contributing to the continued evolution of Zeno's analytics practice.

About You:

6+ years of experience in analytics, marketing analytics, communications measurement, paid media analytics or related fields within an agency, consulting or client-service environment.
2+ years of experience leading or mentoring team members.

Experience developing measurement strategies and analytics frameworks that support communications and marketing objectives.

Strong understanding of paid, earned, owned and social media measurement.

Experience translating complex data into clear insights and strategic recommendations for clients and internal stakeholders.

Advanced proficiency with Tableau, Looker Studio, Power BI or similar data visualization platforms.

Strong Excel skills with experience working across large or complex datasets.

Experience building client-ready presentations and communicating findings to senior stakeholders.

Strong understanding of marketing analytics, digital performance metrics and communications measurement.

Experience managing multiple client engagements, budgets and project priorities.

Familiarity with analytics, social listening and media intelligence platforms such as Google Analytics, Meta Ads Manager, Brandwatch,…