Website Performance Analyst

Responsibilities

• Own and troubleshoot the analytical side of the website, including proactively diagnosing sudden changes in key conversion funnels.
• Monitor, assess, and report on website and funnel performance, providing weekly reporting updates and data‑driven recommendations to marketing leadership and other key executives.
• Analyze visitor segments and traffic trends for conversion optimization opportunities.
• Create and maintain Adobe Analytics reporting for the marketing team and help the marketing team investigate and troubleshoot conversion issues.
• Partner with cross‑functional teams to test UI and UX enhancements to improve the customer application flow.
• Develop and optimize landing pages and conversion funnel A/B tests to increase conversion rates.
• Preferred:
  Provide analytical support for content updates; experience with basic SEO/AEO strategies is a plus.

• 5+ years of experience in marketing analytics, attribution modeling, conversion rate optimization, or related fields.
• Strong web analytics skills with extensive experience using Google Analytics, Adobe Analytics, Hotjar, Ahrefs, Semrush or similar web analytics tools.
• Experience managing implementation and administration of Google Analytics, Adobe Analytics or similar web analytics tools.
• Strong analytical and technical skills with experience in data analysis and visualization tools; SQL preferred.
• Experience designing and running A/B tests through tools such as Optimizely or Adobe Target.
• Demonstrated ability to handle ambiguity, adapt quickly to changing business needs, and make sound decisions in a fast‑paced environment.
• Excellent project management, communication, and collaboration skills, with a creative and problem‑solving mindset.
• Knowledge of SEO strategy and basic content management is preferred but not required.