Director, Audiences

Director, Audiences

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to connect media, data, technology, and teams by what matters most – business outcomes. We're a full-service media agency where nearly half our experts focus on data, research, analytics, technology, or strategy. At Publicis Collective, 100% of our 2,200 global practitioners can access advanced insights and scale media with precision through our proprietary OS, powering marketing that drives measurable business performance and transformation.

The Director, Audiences Outcomes will work closely with internal teams across strategy, investment, analytics, and ad tech to integrate audience data into media strategies for our client. This role is pivotal in translating client goals into actionable audiences via data solutions, ensuring the effective use of data and technology to drive media and audience strategies.

The Director will use audience data tools, such as Epsilon Clean Room, CDPs, and other Publicis and 3P data platforms, to inform media planning and execution across multiple channels, including digital, video, social, mobile, and offline media. This position is responsible for building strong intra-agency relationships across teams, with clients and data/technology vendors, staying informed of industry trends that impact data-driven media strategies.

The Director will manage the creation audience strategies to drive client outcomes.

Integration of Audience Data:

· Facilitate the incorporation of audience data into media planning and execution to ensure data-driven strategies.

· Participate in data strategy presentation and integration in media plan focused on audience details

· Build and present to internal teams data and technology use case recommendations and performance reports

· Define relevant audiences to be leveraged, share data with partners, and track and compile performance reports regarding audience groups

Collaboration Across Teams:

· Work in conjunction with Strategy, Investment, Analytics, and Ad Tech teams to translate client goals into actionable data-driven media strategies.

· Leadership and Guidance:
Lead junior Audience team members to ensure that audience insights and signals are seamlessly integrated into all stages of media planning; review deliverables to ensure accuracy and clarity.

Developing Strategies and Insights:

· Create strategies and insights that align with clients' business objectives and desired outcomes.

Technical and Analytical Expertise:

· Apply a strong technical foundation and analytic skills to optimize the use of data and ad tech tools.

· Analyze performance data from media platforms and sales lift studies to create client-facing reporting and optimization recommendations based on audiences

· Craft measurement plans and design sales lift studies in partnership with Analytics team in order to learn key answers related to audiences

Driving Client Outcomes:

· In partnership with VP, support efforts to use data and technology effectively to achieve client goals and enhance business results.

Subject Matter Expertise:

· Staying informed of current Adtech/Martech Ecosystems trends

· Solid understanding of current privacy rules and regulations

· Solid understanding of research and test design

· Solid understanding of 1P and 3P industry sources

Data Management:

· Define and track audience groups, coordinate data sharing with partners, and compile performance reports.

Build And Maintain Relationships:

· With internal agency counterparts, data & technology vendors and, and clients

Qualifications:

· 8+ years of experience in digital media, including consulting (strategy/operations), advanced analytics, marketing technology, or digital strategy/buying.

· Solid knowledge of digital platforms and tools: DSPs, DMPs, third-party audience data, cross-screen OLV, and data analytics.

· Experience using audience data for strategic investment and communication decisions.

· Experience using 3p data and 1p data to impact media and business goals

· Experience managing teams

· Strong attention to detail, prioritization skills, and a proven ability to operate in high-pressure…