SEO Specialist

As a SEO Specialist, you will play a key role in optimizing and maintaining our IG North America websites while driving organic growth through search engine optimization (SEO) and generative search optimization (GEO). Working alongside our Web & CRO Lead and the broader growth team, you'll implement website updates, conduct keyword and performance analysis, and execute strategic initiatives that improve organic visibility across both traditional and AI-driven search.

This is a great opportunity for someone to build foundational expertise in website management and organic growth as part of a collaborative, data-driven organic growth team.

• Manage day-to-day operations for IG North America websites, including content updates and organic performance monitoring
• Support the development and execution of a comprehensive SEO and GEO strategy to improve organic visibility, search rankings, and presence in AI-generated search results
• Partner with the Web & CRO Lead to ensure SEO and GEO initiatives align with broader website optimization and conversion goals
• Conduct keyword research and ensure effective, natural keyword integration across web pages and content
• Conduct technical SEO audits covering crawlability, indexability, XML sitemap hygiene, canonical tags, and redirect management, partnering with developers to resolve issues
• Monitor Core Web Vitals and site performance metrics, flagging issues that may impact organic search visibility and user experience
• Support backlink profile monitoring and competitor gap analysis to identify link-building and outreach opportunities
• Implement and maintain structured data (schema markup) and international SEO elements, such as hreflang tags, to strengthen search and AI visibility across regions
• Audit and optimize existing content to improve organic performance, engagement, and alignment with SEO/GEO best practices
• Help establish content guidelines for web writing, including tone, structure, length, and SEO/GEO best practices
• Structure and organize content strategically to support crawlability, topical authority, and citation by generative search engines
• Manage digital asset libraries, ensuring all content is SEO-optimized, ADA-compliant, and properly organized
• Assist with website troubleshooting and coordinate with technical teams to resolve issues quickly

• Bachelor's degree in marketing, communications, IT, data analytics, computer science, web development, or related field
• 1-3 years of experience in website management, SEO, or digital marketing
• Proficiency with content management systems (Contentstack preferred), HTML, CSS, tag management, and basic web technologies
• Familiarity with keyword research tools, SEO performance metrics, and an interest in GEO/AI search trends
• Exposure to technical SEO concepts (crawling, indexing, site architecture) and tools like Google Search Console a plus
• Understanding of responsive design principles and good user experience
• Strong analytical skills with experience using Google Analytics and other web analytics platforms
• Ability to translate SEO and GEO insights into actionable content and website recommendations
• Experience with website accessibility standards and regulatory compliance a plus
• Detail-oriented with excellent project management and communication skills
• Self‑motivated learner who thrives in a fast‑paced, collaborative environment
• Ability to listen, understand, assess, and assist with any customer issues, asking questions as needed and giving detailed directions in response
• Familiarity with Figma and Jira helpful

Most of the company’s revenue comes from a small core of high-value, experienced traders, and the strongest channels for reaching