Senior Director, Media Analytics & Strategy

Senior Director, Media Analytics & Strategy

Fusion
92 is building the future of marketing through an unparalleled, data-driven approach to solving our clients' toughest problems. We call ourselves a Marketing Transformation Partner for clients, as through a culture of curiosity, fearlessness, teamwork and leadership, we turn our expertise toward creating new paths forward where our services and technology together unlock unprecedented growth.

We're an independent, national enterprise based in Chicago with hubs in Detroit, Austin and Denver. Fusion
92 is committed to a diverse, equitable, inclusive workplace that drives a positive impact in our global community.

Fusion
92 is for those who are obsessed with curiosity and innovation. We unite data scientists, media buyers, copywriters, technologists, developers, consultants, coders, UX/UI specialists, designers, strategists, producers, operations pros and more to deliver real results and to give answers to the unanswerable.

We launch products, we have patented innovations, we create award-winning ideas — we transform businesses. We are dreamers and doers, and we are ready for you to join us.

Our difference is our people. That's where you come in.

If you're curious and looking for a remote-flexible, integrated team where you can fearlessly collaborate and deliver best-in-class work, join us!

The Senior Director, Media Analytics & Strategy leads the planning, execution, and delivery of measurement and analytics across enterprise client engagements and internal initiatives. This role carries a strong emphasis on strategic consulting, hands-on analytical rigor, team leadership, and translating complex marketing and media data into clear business intelligence that improves performance, optimizes investment, and unlocks growth.

The Senior Director is responsible for the quality, consistency, and strategic value of analytics outputs across a portfolio of clients. This includes reporting and dashboards, advanced measurement, experimentation, attribution, customer and audience analytics, data management, and cross-channel performance optimization.

This leader will serve as a trusted analytics advisor to senior client stakeholders while partnering closely with media strategy, data science, engineering, technology, creative, and client services teams. The role also plays a critical part in strengthening Fusion
92's application of AI, automation, predictive analytics, and emerging technologies to improve speed, insight quality, decision-making, and scalability across the analytics function.

What You'll Do

Analytics Delivery & Client Impact

• Lead analytics planning, prioritization, and day-to-day resource allocation across a portfolio of enterprise client accounts and internal initiatives.
• Stay closely involved in execution to ensure analytics deliverables are accurate, consistent, strategically relevant, and aligned with client business objectives.
• Serve as a primary client-facing analytics leader within account teams, building trusted advisor relationships with senior marketing leaders and executive stakeholders.
• Translate complex media, marketing, customer, and performance data into clear recommendations that connect directly to business outcomes.
• Develop measurement strategies and analytics roadmaps that align media investment with broader organizational priorities and growth objectives.
• Partner with client stakeholders to define KPIs, measurement plans, success metrics, and performance frameworks across paid, owned, earned, and retail media.
• Review and approve dashboards, analyses, presentations, and strategic recommendations to ensure quality, clarity, and relevance for executive audiences.
• Partner with media planning, activation, strategy, and client services teams to ensure analytics informs investment decisions, campaign planning, and ongoing optimization.
• Present analytical findings and recommendations to C-suite executives, senior marketing leaders, and other key client stakeholders.

Advanced Measurement & Performance Analytics

• Lead the development and execution of advanced media measurement strategies across client engagements.
• Apply a range of measurement approaches, including marketing mix modeling, multi-touch attribution, incrementality testing, experimentation, media effectiveness studies, customer journey analytics, audience measurement, retail media analytics, and cross-channel performance analysis.
• Develop scalable measurement frameworks, testing plans, analytical methodologies, and performance standards that can be applied consistently across accounts.
• Translate complex analytical findings into clear recommendations that improve media efficiency, marketing effectiveness, customer engagement, and return on investment.
• Guide optimization strategies that connect campaign and platform performance to broader customer, revenue, and business outcomes.
• Partner with data science teams on predictive modeling, forecasting, audience segmentation, behavioral analytics, and other advanced…