Sr. Marketing Automation Specialist (Hybrid

Sr. Marketing Automation Specialist (Hybrid)

Chicago, IL

We have an opportunity at our corporate offices in Chicago for a Sr. Marketing Automation Specialist (Hybrid) on our Marketing & Membership Experience team. This is a hybrid position reporting into our Chicago, IL office, requiring 3 days a week in the office.

This role will execute marketing automation strategies, focusing on acquisition and retention campaigns while supporting omnichannel efforts across email, SMS, digital ads, fax, and direct mail. The role will manage digital campaign operations and performance analysis, ensuring efficient execution of multichannel campaigns and reporting workflows. The full marketing technology stack—including Salesforce Marketing Cloud (SFMC), Marketing Cloud Personalization (MCP), Marketing Cloud Intelligence (Datorama), and Salesforce Data Cloud (DC)—will be leveraged to drive data‑driven campaign plans that optimize member engagement and maximize ROI.

• Implement and monitor the performance and functionality of initiatives within the marketing automation roadmap, ensuring alignment with Salesforce technology investments.
• Execute email marketing campaigns and monitor omnichannel campaign implementation, including SMS, digital ads, direct mail, fax and other channels.
• Manage day‑to‑day priority MMX digital marketing campaign operations, ensuring timely and accurate execution across channels while maintaining high quality and compliance standards.
• Develop and optimize automation workflows to enable the marketing team to efficiently launch campaigns with minimal manual intervention.
• Contribute to process improvement initiatives by identifying areas where automation and operational efficiencies can enhance productivity and campaign effectiveness.
• Leverage core features of Salesforce Marketing Cloud—including Automation Studio, Journey Builder, SQL, Einstein, and its data model—to drive results for MMX retention and priority acquisition campaigns.
• Use Salesforce Data Cloud and Marketing Cloud Personalization to segment and activate audience data, to create more targeted and personalized campaigns.

• Responsible for the deployment of multichannel campaigns and automation to streamline processes and improve efficiency.
• Partner with project managers and marketing managers to ensure effective management of operations and campaign execution.
• Build and maintain dashboards in Salesforce Marketing Intelligence to monitor performance and provide insights, leveraging custom reporting like SQL for advanced reporting needs.
• Ensure a high level of service is provided to internal teams and business units with accurate and timely campaign execution and insights.

• Stay up-to-date and knowledgeable about the full marketing technology stack with Salesforce Marketing Cloud, Intelligence, Data Cloud, and Personalization, to remain at the cutting edge.
• Collaborate with digital marketing colleagues to ensure alignment across the broader digital marketing ecosystem.
• Identify opportunities to integrate new tools and trends to enhance campaign performance and customer engagement.

May include other responsibilities as assigned.