Sr. Specialist, Marketing Insights & Analytics

Sr. Specialist, Marketing Insights & Analytics/Demand Generation & Performance Marketing

Northern Trust, a Fortune 500 company, is a globally recognized, award-winning financial institution that has been in continuous operation since 1889. Northern Trust is proud to provide innovative financial services and guidance to the world's most successful individuals, families, and institutions by remaining true to our enduring principles of service, expertise, and integrity. With more than 130 years of financial experience and over 22,000 partners, we serve the world's most sophisticated clients using leading technology and exceptional service.

At Northern Trust, our Demand Generation & Performance Marketing team sits at the forefront of transforming how data, digital engagement, and analytics power growth. As part of our Data, Digital & Demand (D3) Center of Excellence, you will join a high-impact, future-focused team that is redefining how marketing contributes to measurable business outcomes. The D3 COE brings together expertise across marketing analytics, performance media, data engineering, and customer insights to create a connected, insight-driven marketing ecosystem.

We operate as a strategic engine for the business—translating complex data into clear, actionable intelligence that fuels smarter investment decisions, sharper customer targeting, and stronger commercial performance.

In this environment, you won't just report on marketing performance—you'll help shape it. You'll work at the intersection of marketing, data, and technology, partnering across functions to build scalable measurement frameworks, unlock new growth opportunities, and continuously optimize how we go to market. This is an opportunity for a curious, analytical, and forward-thinking professional to be part of a team that is setting the standard for modern, data-driven marketing—where experimentation, innovation, and impact are at the core of everything we do.

The key responsibilities of the role include:

• Analyze and report on performance across paid media channels including paid search, display, native, and paid social campaigns.
• Develop and maintain dashboards and reporting frameworks across platforms such as Power BI and Google Data Studio.
• Measure and communicate key performance indicators such as CPL, ROAS, CAC, and CLTV, translating findings into actionable recommendations.
• Partner with marketing, sales, and product stakeholders to align campaign objectives and measurement.
• Support end-to-end tracking and tagging strategy using Google Tag Manager.
• Work with data engineering and analytics partners to define data requirements, new data automations, and improve reporting.
• Leverage marketing platforms (GA4, CM360, Google Ads, Linked In Campaign Manager, Marketo and agency platform) to monitor performance.
• Support testing and experimentation to improve campaign outcomes.
• Support integrated campaign reporting across funnel stages for marketing stakeholders.
• Identify gaps in measurement, attribution, and reporting.

Skills/

Qualifications:

• 3–5 years of experience in marketing analytics, performance marketing, or digital media measurement.
• Experience working with a range of marketing and advertising platforms such as Google Analytics (GA4), Google Ads, Linked In Campaign Manager, Campaign Manager 360 (CM360), Marketo, or similar tools.
• Strong experience with reporting and visualization tools such as Power BI and/or Google Data Studio.
• Working knowledge of Google Tag Manager and digital tracking implementations.
• Foundational SQL skills to query and validate marketing datasets.
• Experience analyzing and optimizing campaigns based on CPL, ROAS, and CAC.
• Strong analytical and problem-solving skills.
• Ability to manage multiple priorities and communicate effectively.

Preferred Qualifications:

• Experience working in B2B lead generation and long sales cycle environments.
• Exposure to customer data platforms such as Twilio Segment or similar tools.
• Familiarity with identity resolution concepts or platforms such as Live Ramp.
• Understanding of marketing attribution models.
• Experience supporting integrated campaign reporting.

What Success Looks Like:

• Delivers actionable…