Associate Director, Analytics

Zenith Analytics Associate Director

Zenith is one of Publicis Groupe's largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry.

Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

• Work closely with the VP and SVP, Analytics to formulate a vision for the account, and then execute on that vision with their Manager and Senior Analysts
• Provide oversight and guidance to Manager and Senior Analyst. Oversee team assignments and load balancing.
• Responsible for project roadmaps, pacing towards milestones, and overall success.
• Owns the learning agenda, measurement plan, and all reporting deliverables for assigned line of business
• Proactively identify, research, and help implement innovative solutions
• Works in close collaboration, and leads communications with internal and external stakeholders such as Strategy, Investment, Operations, Data Governance, Engineering, clients, and vendor partners, with the ability to adapt to varying audiences

• 5-7 years of experience working in an Analytics capacity
• 3+ years in a managerial or supervisory role
• Bachelor's degree. Degree in a related field is a plus (i.e. STEM, Economics, Marketing/Advertising, etc.).
• Agency experience is a must, as is knowledge of Marketing/Advertising industries
• Comfort in working in highly ambiguous, rapidly evolving environments
• Develop strong collaborative relationship with media team members and partners, earning credibility to drive results as a respected advisor
• World-class customer service skills. Ability to service clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency
• Strong communication skills, with the ability to communicate complex ideas to both external and internal clients
• Demonstrated strong project management skills
• A strong natural curiosity for analytical problems and data challenges – and the willingness to understand the role of data from strategy to execution to optimization
• Proven skills in analytical and strategic thinking, project management, presenting, and communication
• Thought leadership on all aspects of offline and digital advertising, media strategy and media measurement
• Ability to develop and execute on Analytics frameworks such as learning agendas, measurement plans, test & learn roadmaps, and ability to steer complex analytics projects
• Ability to act in a consultative role, evaluating and providing an informed point-of-view on new KPIs, data sets, and measurement partners
• Strong understanding of traditional and digital advertising, strategy and measurement
• Experience with digital media and analytics tools (Ad Servers, Measurement Vendors, BI Software)
• Understanding of a broad range of online advertising media channels such as Search, Display Banners, Contextual, and Social, as well as subject matter expertise in at least one of these areas
• Extensive experience in pulling and aggregating campaign reporting data, including:
  Google Analytics/Adobe Analytics, CM360, DV360, GA4, Social (in-platform for partners like Facebook, Pinterest, Twitter, etc), Search Ads, Google Ads, site-served data
• Experience with ad verification tools such as IAS & Moat
• Extensive experience with digital media metrics (Impressions, Clicks, CTR, CPM, etc.).
• Strong analytical skills are required, including the ability to analyze raw data, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications
• Ability to structure and manipulate large data sets to answer business questions
• Experience with querying relational databases with…