Digital Content Specialist

Job Description Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.

Technology, Digital and Data

When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics and AI capabilities to help our customers build a better, more sustainable world.

As a Digital Author – Content within the Rental and Used team at Caterpillar, you will be responsible for creating, managing, and maintaining digital content and product data across CMS (e.g., AEM) and PIM platforms that power experiences such as  and Cat Rental Store (CRS 2.0). You will play a critical role in ensuring that accurate, consistent, and high-quality content is delivered across digital channels to support customer engagement, dealer interactions, and marketing initiatives.

Working closely with Product Owners, marketing teams, and engineering, you will ensure that content and product information are aligned, optimized for discoverability, and structured for scalability across platforms.

• Create, update, and manage digital content across CMS (e.g., AEM) and PIM platforms for Rental and Used digital experiences
• Ensure content is accurate, consistent, and aligned with brand, product, and marketing guidelines
• Author and maintain content for Landing pages, product pages (PLP/PDP), and marketing pages, equipment descriptions, specifications, features, and media assets, campaign and promotional content

• Author and publish content within CMS ensuring proper page structure, components, and templates
• Manage content lifecycle, including creation, updates, versioning, and publishing
• Configure and maintain page layouts and components along with metadata and tagging for SEO and discoverability
• Collaborate with UX and marketing teams to ensure content supports user journeys and conversion goals
• Validate content across environments (author → preview → publish) to ensure quality and accuracy

• Create and manage product data and attributes within PIM systems
• Ensure product content includes specifications, features, categories, and classifications along with images, videos, and related media assets
• Maintain data quality and consistency across product catalogs
• Support product onboarding and updates by ensuring accurate mapping and classification
• Collaborate with upstream systems (CPC, supplier inputs, engineering data) to ensure complete and correct product data

• Apply SEO best practices including metadata (titles, descriptions) and keywords and structured content
• Optimize content to improve search visibility (organic traffic) and user engagement and content consumption
• Collaborating with marketing teams on campaign content and SEO strategies

• Ensure compliance with content governance standards, policies, and workflows
• Perform regular content audits to identify data inconsistencies and outdated or missing content
• Maintain consistency in taxonomy, naming…