Senior Product Manager - Digital Asset Management (Hybrid - Seattle OR Chicago

Job Overview

The Sr. Product Manager leverages their demonstrated product management experience to drive innovation, enhance user experiences, and lead cross‑functional teams in optimizing the lifecycle of Nordstrom’s digital assets. You’ll work across industry‑leading digital asset management solutions, such as Adobe AEM Assets, and proprietary applications to power the content pipeline that supports Nordstrom and Nordstrom Rack. Success in this position requires previous experience in digital asset product management and a balance of strategic thinking with tactical execution, with the ability to drive products from conception to implementation and continued evolution.

• Digital Asset Management Product Strategy: Drive and communicate a clear product vision and strategy that is aligned with company goals and business priorities.
• Digital Asset Management Product Strategy (continued): Develop the digital asset management (DAM) strategy and prioritized capability roadmap by partnering with leaders from various Nordstrom business units, and other Product and Engineering teams.
• Digital Asset Management Product Strategy (continued): Organize digital asset management quarterly business reviews with Adobe along with business partners to align Nordstrom's digital asset management strategy and business goals with Adobe’s product roadmap.
• Digital Asset Management Product Strategy (continued): Be the digital asset management product evangelist by acting as the champion for the future of DAM products both internally and externally to Nordstrom, and ensuring a deep understanding of their collective value proposition.
• Market, Technical Industry and Customer Research: Stay up to date on technology and advances for digital asset management platforms to determine technology roadmap opportunities and when to upgrade existing software solutions, add automations and GenAI capabilities.
• Market, Technical Industry and Customer Research (continued): Keep current with customer research, competitive landscape, and Nordstrom ecosystem to understand the needs and impact of digital assets to aid the customer journey.
• Cross‑functional
  
  Collaboration:
  
  Work closely with business partners in Marketing, Digital Merchandising, and Nordstrom Photo Studios to understand their workflow processes, functional needs and how digital asset management serves their overall businesses.
• Cross‑functional Collaboration (continued): Develop and maintain strong alliances with digital asset administrators and vendors to support product updates, configuration, asset management, and application governance.
• Cross‑functional Collaboration (continued): Partner with other Product Management leads across the Product Management organization to align digital asset management product roadmap or functional capabilities into larger cross‑functional technology‑supported initiatives.
• Cross‑functional Collaboration (continued): Collaborate with the Experience Design team to create meaningful digital experiences for our employees and customers.
• Cross‑functional Collaboration (continued): Partner with the Engineering teams to drive application development through technical requirements and user stories, day‑to‑day management of backlog and feature releases.
• Digital Asset Product Management: Design, develop and manage activities for a suite of digital asset management products and integrated systems from planning through production, release, maintenance and end‑of‑life.
• Digital Asset Product Management (continued): Lead the discovery of new products, researching industry‑leading product solutions, assessing and assisting in determining procurement or in‑house creation/development of applications, and driving integrations with existing systems within the Nordstrom technology ecosystem.
• Digital Asset Product Management (continued): Support digital asset product launches along with technical project management for planning, scheduling and execution.
• Digital Asset Product Management (continued): Analyze product performance metrics and provide insights for continuous improvements.
• Digital Asset Product Management (continued): Facilitate the resolution of risks,…