Associate Director, Media Analytics & Reporting

Join to apply for the Associate Director, Media Analytics & Reporting role at NOVUS Media LLC

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Join to apply for the Associate Director, Media Analytics & Reporting role at NOVUS Media LLC

The Associate Director is responsible for managing a team of smart analysts that create data-driven tools and insights to inform marketing strategy and optimizations. This role will be collaborating with internal and external partners from traditional (TV, radio, OOH, print) and digital (SEM, display, mobile) advertising planning, measurement, and Mar Tech backgrounds. The Associate Director will help lead the planning process, equipping our planning & activation teams with data driven planning insights for key clients, while also leading the day-to-day reporting & measurement practice as a whole for the agency.

The ideal individual has experience in leading multimedia analytics teams (traditional + digital channels). Skills and aptitude (highly analytical, high emotional IQ, world-class problem solving) are critical on our small and scrappy team, but we’re also looking for plain ‘ole good humans. Someone who runs fast, works smart, and brings a smile to the office every day. You will be responsible for contributing to all aspects of the Localytics department, providing thought leadership on the strategic vision, new business support, talent/performance management of analysts, training / L&D creation, and campaign analytics/measurement.

Identifying opportunities for departmental growth across our core clients will also be in your remit.

Please Note: While this role is listed as in-person, we offer a hybrid work model that provides flexibility to work remotely most of the time. The specifics of the hybrid schedule will be discussed during the interview process, but candidates should anticipate being in the office on an as needed basis to collaborate with the team and meet role-specific needs..

We are only looking for candidates in the Chicago area and do not offer relocation assistance.

We are unable to sponsor employment VISA's at this time for this position.

Please do not apply if you require VISA sponsorship now or in the future.

PRIMARY RESPONSIBILITIES:

Analysis & Measurement focused work

• Serve as key analytical lead for major clients, appropriately managing resources against SOWs & utilization rates.
• Lead & direct the team of analysts on how to use data and statistical techniques to extract insights on market landscape analysis.
• Identify opportunities to expand analytics remit across day-to-day client stakeholders with core NOVUS leads.
• Collect and analyze campaign performance across traditional and digital media channels to inform the strategic planning process, and tactical optimizations.
• Creation, management and presentation of client learning agendas while also creating wrap reports to inform key learnings against learning agendas.
• Summarize and present measurement / Test & Learn results from matched market testing, A/B Testing, creative tests, etc.
• Manage overall strategy development for consumer targeting (geo-spatial and qualitative)
• Manage ad-hoc client-specific analytic projects
• Serve as a resource for new business pitches, shepherding resources and developing innovative angles and approaches.
• Develop proof of concept for repeatable solutions to new business questions.
• Procure and manage UM/MMM partner on behalf of clients.
• Derive insights from client procured MMM/UM work/tools, campaign dashboards, test and learns to apply to Novus planning and day to day optimizations.
• Provide guidance to team on best practices around management and utilization of 3rd party data sets to inform consumer targeting or to provide reach/frequency analysis.
• Serve as SME and main point of contact for external research tools, assisting in administration of access and facilitating training.
• Develop best practices in advanced analytics to best meet client objectives with efficiency and scalability within organization in mind.
• Other duties as assigned by supervisor or department head.

Analytic Product…