Data Strategy, Senior Principal

Company description

As a digital business transformation partner of choice, we’ve spent nearly three decades utilizing the disruptive power of technology and ingenuity to help digitally enable our clients' business in their pursuit of next. We bring a startup mindset and agile methods to both established companies and the publicsectorto unlock value in ways that delight their customers and improve their operational effectiveness.

Our approach to transformation is grounded in a view of both the company and the customers simultaneously, and a unique fusing of strategy and consulting, experience and engineering with an enduring culture of problem-solving creativity.

In the space between next and now is how. And we believe that how you seize that space is everything! Our ambition is to create an environment where data scientists and artificial intelligence experts can tackle some of today’s most complex, strategic operational challenges. To make this happen we require the brightest minds in strategy to focus on data. This new venture will deliver predictive analytics solutions to leading businesses.

It’s an opportunity to design, build, and implement practical, end-to-end platforms that help the world’s most recognized brands to make smarter decisions and provide more valuable services to their customers. With mentorship from both companies and the agility of a startup, we’re building something from the ground up with deep resources, alongside a team of the world’s premier talent in data science.

We are hiring for this role across multiple locations in North America including, but not limited to:
New York, Chicago, Boston, Atlanta, and Washington DC.

The purpose of the Senior Principal, Data Strategy is to work with clients undergoing a data-driven transformation (DDT) across the globe. The Senior Principal, Data Strategy will accelerate and drive the DDT strategy for clients, working in partnership with Digital directors, client teams, and practice capability. Furthermore, the role will be a key contributor in ensuring the agency is an industry leader in digital thinking, execution, and value realization for clients through data-driven solutions.

Specifically, this role leads the definition of data-driven learning agendas, use cases for technology adoption, data strategy as well as owning partner evaluation, selection, and integration, and finally activation on client accounts. The requirement of the role is both strategic as well as executional, leading the activation of data-driven marketing solutions.

• Lead the definition of the Digital, Data and Technology learning agendas
• Responsible for ensuring the data strategy and measurement frameworks align, and securing client approval and driving adoption
• Working with planners, clients, strategy directors and digital directors to define an audience framework and data strategy for each brand and overall brand portfolio tapping into relevant data partners, publishers, and first-party data
• Grow the use of DMP and CDP in data driven use cases, application in campaigns, and general adoption through strategy to connect to a wider spectrum of datasets, particularly 1P and 2P data
• Support the development of technology-based platforms and applications as a data strategist providing data thought leadership alongside Publicis Sapient data & tech talent as well as partner agencies
• Define and support the implementation, measurement and activation of data-driven use cases
• Function as the data technology and strategy subject matter expert, acting as a client steward and trusted partner, ensuring the technology ecosystem fits together while leading the implementation of any desired changes and proactively suggesting optimizations to improve data fluidity, reducing data loss / improving data match rates
• Work with planners to provide guidance on how data can be utilized to inform annual planning insights and work with the team to help inform how data integration evolves the planning process
• Lead the development of education programs for Data for both internal and client audiences
• Provide data though leadership and communicate data strategy needs as inputs…