Senior Director, Business Analytics

• Consult with clients to identify business problems and opportunities and develop practical analytics roadmaps
• Lead consumer segmentation and audience identification processes
• Advise client leads and senior clients on audience strategy, measurement and advanced analytics
• Share points of view on industry changes in data and analytics, including future measurement, clean rooms and attention measurement
• Lead development and ongoing revision of measurement plans
• Distill complex concepts and analytic solutions into compelling data stories with actionable conclusions
• Identify brand- and portfolio-level growth opportunities, innovation and adoption of new analytics technologies
• Investigate the impact of new data sources and technologies on marketing and relevant verticals
• Provide ad hoc support to solve broad strategic marketing problems
• Assess capabilities, create career-growth roadmaps and establish goals for direct reports
• Partner with Planning and Investment teams on annual budget setting, media plan development and ongoing optimization
• Recruit new talent
• Research industry trends, engage in training and attend industry events

• University degree
• 11+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
• Industry knowledge in marketing analytics and data, including first- and third-party data solutions, data lakes, data clean rooms, aggregated and user-level data
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting and ROI development
• Expertise in audience-based marketing and data-driven advertising
• Analytic skills, critical thinking and ability to clarify strategic and operational issues related to data and analytics
• Problem-solving skills to drive issues to resolution
• Proven leadership ability and strong client relationship experience
• Strong communication and presentation skills
• Ability to train and coach colleagues, prioritize work, conduct analysis, and manage project scope, budgeting and timing
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required

Demonstrates extensive expertise in data and analytics, particularly in marketing analytics and audience-based strategies. Proven ability to lead teams, develop actionable insights, and drive client relationships through effective communication and problem-solving.

• Data And Analytics Experience
• Audience-Based Marketing
• Leadership Ability
• Analytic Skills
• Client Relationship Management

• Data Lakes
• Data Clean Rooms
• First-Party Data Solutions
• Third-Party Data Solutions
• Integrated Marketing
• Budgeting
• Revenue Forecasting
• ROI Development
• Consumer Segmentation
• Measurement Plans

• Critical Thinking
• Problem-Solving
• Communication Skills
• Presentation Skills
• Coaching Ability

• University Degree

• Marketing Analytics
• Data-Driven Advertising
• Media Campaign Planning
• Strategic Marketing
• Audience Strategy