Vice President,Analytics Job Chicago area,Illinois USA,IT/Tech

About Net Conversion

We're a data-obsessed marketing and analytics agency in downtown Orlando, driven by a relentless pursuit of 'more'—for our clients and ourselves. Our people are our differentiator, fostering a unique, award-winning culture (10+ times 'Best Place to Work') that champions disruptive thinking and work-life balance. We're not corporate—we’re better, and hopefully, you’ll learn why!

Description About Net Conversion

JOB TITLE

Vice President, Analytics

DEPARTMENT

Analytics

REPORTS TO

Chief Analytics Officer

Major Purpose

We are seeking a highly experienced and strategic Vice President of Analytics to lead our advanced analytics and media analytics functions. The ideal candidate will have a deep understanding of the media landscape and possess a proven track record of leveraging data to drive business growth. This role requires a leader who can not only manage and mentor a team of analysts but also act as a strategic partner to senior leadership, translating complex data into actionable business insights.

Major

Responsibilities

Strategic Leadership:
Develop and execute the company's analytics strategy, aligning with overall business objectives. Champion a data-driven culture throughout the organization.
Team Management:
Lead, mentor, and grow a team of analytics professionals. Foster a collaborative environment and ensure the team is equipped with the necessary skills and resources to succeed.
Media Analytics:
Oversee all aspects of media analytics, including:
- Linear TV, DRTV & Offline:
  Analyze viewership data, campaign performance, and audience trends.
- CTV & Streaming Audio:
  Drive insights from streaming platform data, user engagement, and content performance.
- Display, Social, and Search:
  Optimize digital advertising campaigns through robust analysis of performance metrics, attribution models, and A/B testing.
Web Analytics & Implementation:
- Manage and provide strategic direction for web analytics, including user behavior, conversion funnels, and site performance.
- Oversee team that provide architecture and website implementation support for clients
Advanced Analytics & Modeling:
- Provide strategic oversight and interpretation of Media Mix Model (MMM) outputs. Translate complex MMM findings into clear, actionable business strategies for media planning and budget allocation.
- Lead the design and analysis of various marketing tests, including A/B testing, multivariate testing, and holdout experiments, to measure the incremental impact of marketing initiatives.
- Engineering oversight to ensure media data delivery is accurate and useful
Cross-Functional Collaboration:

Serve as a key partner to senior leadership in Marketing, Media Investment, and Brand, providing data-driven insights to inform strategic decisions.
Data Governance & Technology:
Champion best practices for data governance, quality, and privacy. Stay abreast of new analytics technologies and tools, and recommend investments to enhance our capabilities.
Net Conversion has its own propriety data platform, Conversionomics, which the Advanced Analytics team uses daily
- It is expected that your team will provide feedback and ideation for features that will support the team’s access to insights and accurate data delivery

Requirements

Bachelor's degree in a quantitative field such as Statistics, Economics, Computer Science, or a related discipline.
12+ years of experience in analytics, with at least 5 years in a leadership role.
Extensive experience in the media industry with a deep understanding of the media landscape, including OTT, streaming audio, display, social, and search. Offline channels a plus, e.g. OOH, Linear, DRTV.
Proven experience in overseeing and interpreting Media Mix Model (MMM) output and other advanced analytical techniques.
Strong background in test design and…