Digital Analytics Project Manager; GA4 & GTM

Digital Analytics Project Manager (GA4 & GTM)

Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you'd like, where you'll be supported and inspired by a collaborative community of colleagues around the world, and where you'll be able to reimagine what's possible. Join us and help the world's leading organizations unlock the value of technology and build a more sustainable, more inclusive world.

This is a hybrid role & is open for candidates located in any of these locations: NYC, Dallas, Atlanta, Chicago & Nashville, TN.

We are seeking an experienced Digital Analytics Project Manager to lead and coordinate complex digital analytics and measurement initiatives across web and digital product environments. This role will be responsible for driving end-to-end delivery of analytics projects, including requirements gathering, measurement planning, GA4 and Google Tag Manager (GTM) implementations, stakeholder alignment, and analytics governance.

Your Role

• Manage analytics projects, timelines, risks, dependencies, and stakeholder communications.
• Collaborate with business, product, engineering, QA, and analytics teams to deliver measurement solutions.
• Translate business requirements into tracking and measurement specifications.
• Coordinate GA4, GTM, data layer, and event tagging implementations.
• Support QA, validation, and troubleshooting of analytics implementations.
• Maintain analytics governance, documentation, and measurement standards.

Your Skills and Experience

• 5+ years of project/program management experience in digital analytics, martech, or digital product environments.
• Working knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Experience managing tagging, measurement, or analytics implementation projects.
• Strong understanding of event tracking, data layers, and analytics QA processes.
• Excellent stakeholder management, communication, and organizational skills.

Preferred Qualifications

• Hands-on experience with GA4 and GTM configuration or troubleshooting.
• Experience with product analytics, customer journey measurement, and digital instrumentation.
• Familiarity with privacy and consent management requirements.
• Experience with Jira, Confluence, or similar project management tools.

The base compensation range for this role in the posted location is: $68,911 - $161,544. Capgemini provides compensation range information in accordance with applicable national, state, provincial, and local pay transparency laws. The base compensation range listed for this position reflects the minimum and maximum target compensation Capgemini, in good faith, believes it may pay for the role at the time of this posting.

This range may be subject to change as permitted by law. The actual compensation offered to any candidate may fall outside of the posted range and will be determined based on multiple factors legally permitted in the applicable jurisdiction.

Capgemini offers a comprehensive, non-negotiable benefits package to all regular, full-time employees. In the U.S. and Canada, available benefits are determined by local policy and eligibility and may include:
Paid time off based on employee grade (A-F), defined by policy:
Vacation: 12-25 days, depending on grade, Company paid holidays, Personal Days, Sick Leave Medical, dental, and vision coverage (or provincial healthcare coordination in Canada) Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada) Life and disability insurance Employee assistance programs Other benefits as provided by local policy and eligibility

Important Notice:
Compensation (including bonuses, commissions, or other forms of incentive pay) is not considered earned, vested, or payable until it becomes due under the terms of applicable plans or agreements and is subject to Capgemini's discretion, consistent with applicable laws. The Company reserves the right to amend or withdraw compensation programs at any time, within the limits of applicable legislation.

Capgemini is an Equal Opportunity Employer encouraging inclusion in the workplace. Capgemini also participates in the Partnership Accreditation in Indigenous Relations (PAIR) program which supports meaningful engagement with Indigenous communities across Canada by promoting fairness, accessibility, inclusion and respect. We value the rich cultural heritage and contributions of Indigenous Peoples and actively work to create a welcoming and respectful environment. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law.