Digital Media Specialist, Customer Data Platform

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L2TMedia, a premier digital marketing company, brings 20 years of experience and a robust suite of marketing solutions to the automotive industry. Partnering with thousands of dealers across the country, we help dealers build awareness, engage customers, and generate qualified leads. We provide our clients with the best service possible by offering innovative technology and strong expertise in Google, Facebook, and Amazon advertising.

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L2TMedia has been ranked by Inc. 5000 list (7 years) and Crain’s Fast 50 (5 years). We offer an environment of growth from within, constant collaboration, and ongoing training to take you to the next level. Our office is conveniently located within a few minutes of the CTA and Metra. Our hybrid work model allows employees to have a great work-life balance.

We are currently looking to fill an Audience Activation Specialist position at L2TMedia!

Must be currently able to commute to Evanston, IL!

Job Summary

The Audience Activation Specialist reports to the Digital Media Product Manager and is responsible for implementation and execution of Audience Pro, L2TMedia’s proprietary CDP (Customer Data Platform). The Specialist will have a strong understanding of the CDP environment for automotive and L2T’s suite of products and platforms including Google, Meta, and Amazon. They will stay on top of the industry’s best practices and trends to ensure maximum customer value and satisfaction, while supporting revenue and retention goals.

This role is responsible for on-boarding clients who contract Audience Pro and working with paid media teams to implement 1st party audience data efficiently and effectively into advertising campaigns.

Responsibilities

• Follow and maintain necessary process documentation related to Audience Pro on-boarding, off-boarding, integrations, and updates.
• Coordinate with account owners and clients as necessary.
• Manage multiple projects for Audience Pro product and ensure deadlines are met.
• Provide Manager content to be used in training documentation and marketing materials to support revenue growth and client retention.
• Monitor client-facing reporting-dashboards and Audience Pro back-end platform to ensure data is accurate.
• Analyze data sets to determine trends and targets for digital ad campaigns. Assist in drafting case studies demonstrating the value of the Audience Pro product.
• Work with developers and support teams to troubleshoot and resolve issues which arise.
• Develop and implement uniform audience and campaign strategies and provide added value for clients through thorough analysis, established benchmarks, and new product suggestions that will enhance their overall digital marketing strategy.
• Serve as subject matter expert on Audience Pro with strong working knowledge of paid media products that integrate with the CDP.
• Act as main point of contact with 3rd party vendors which relate to CDP product (CDP vendor, CRM providers, Dealer Vault, CDK, etc.).
• Maintain and develop new client facing and internal process documentation, internal training, and resolution of integration issues.
• Act as a point of contact for other teams who have product related questions or concerns.
• Create and upgrade processes and procedures to be more effective in providing targeting recommendations.
• Monitor actual expenses against budget and vendor contracts and work with vendor partners in the event of over billings or unusual charges.

Education Requirement

• Bachelor’s degree in marketing, IT or related major.
• Current Google Ads (search, display and video)…