Audience Insights & Measurement Analyst

Audience Insights & Measurement Analyst VIAJP

• Hourly pay: $50/hr
• Worksite:
  Leading digital streaming network (Chicago, IL 60601 OR New York, NY 10036 - Onsite)
• W2 Employment,
  Group Medical, Dental, Vision, Life,
  Retirement Savings Program,
  PSL
• 40 hours/week, 9 Month Assignment

A leading digital streaming network seeks an Audience Insights & Measurement Analyst to deliver audience measurement, media analytics, and strategic insights that support advertising sales and audience development initiatives by transforming complex data into actionable business recommendations.

• Deliver audience analyses, competitive insights, custom reporting, and reusable reporting templates using Nielsen NPower, Ad Intel, and other audience measurement tools to support advertising sales initiatives and client requests.
• Analyze audience and viewership data to establish performance baselines, evaluate ratings, audience behavior, cross-platform metrics, and campaign performance while translating findings into strategic recommendations and compelling business narratives.
• Support audience development initiatives by contributing to dashboards, measurement frameworks, franchise prioritization, audience opportunity analysis, and the integration of syndicated and first-party audience data.
• Partner with advertising sales, media strategy, planning, and cross-functional teams to develop sales stories, measurement strategies, agency support, and audience insights while responding to evolving business needs and learning new data platforms.
• Maintain accurate reporting, identify trends, interpret complex datasets, and present actionable insights through clear presentations and executive-ready deliverables.

• 4+ years in media research, audience measurement, or media analytics, network, studio, agency, or measurement provider.
• 2+ years in a data, media, or marketing analytics role, ideally within a media or publisher environment.
• Bachelor's degree in Marketing, Statistics, Data Science, or a related field.
• Advanced proficiency with Microsoft Excel and Microsoft PowerPoint.
• Experience with Nielsen NPower and Ad Intel, with the ability to interpret audience measurement data, identify trends, develop strategic recommendations, craft data-driven narratives, support advertising sales initiatives, and quickly learn new audience measurement platforms and data sources.
• Experience with Comscore, MRI, Video Amp, iSpot, Nielsen Media Impact, SQL, Tableau, or Power BI is preferred.
• Experience with multicultural audience measurement, first-party audience data, franchise audience analytics, or agency collaboration is preferred, including segmentation and panel-based research.
• Experience with fandom-driven, unscripted, soap opera, or comparable franchises is preferred.

• 9:00 AM to 6:00 PM.

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