Associate Director, Analytics

Associate Director, Analytics

Company description DSplus is a Saatchi & Saatchi company. It was created around the idea of a "Digital Salesperson" who leads a customer through the entire lifecycle of their automobile ownership journey. Our clients are Toyota Motor North America, and Toyota & Lexus Dealerships across the country. DSplus is also proud to be an Agency of Record for Southeast Toyota Distributors, the world's largest independent distributor of Toyotas.

Our mission is to merge the world-class branding efforts of our mothership, Saatchi & Saatchi, with the retail needs of our Dealerships. The result: an end-to-end customer experience that personifies the quality and integrity of the Toyota brand, and helps sell more cars. DSplus employs a powerful data-driven, integrated messaging platform that works across the sales and service lifecycle. This cross-tier, cross-channel system is fueled by the perfect mix of Artificial Intelligence, insightful media strategies, and stunning, high-performance creative.

Always aligned to the Toyota brand and to each client's unique value proposition, the system delivers sharp business results—while reaching the right target with the right message at the right time. Our culture values authenticity, transparency, and collaboration, while setting the bar high in the work we do. At DSplus, we recognize and reward success, always putting our employees first.

Overview The Associate Director, Analytics, leads measurement strategy, performance analysis, and business intelligence across Toyota's National, Regional, and Dealer marketing ecosystem. This role serves as a strategic advisor to client and agency teams, transforming complex data into actionable insights that drive marketing effectiveness, customer acquisition, dealer performance, and business growth. The Associate Director develops unified measurement frameworks, guides investment decisions, and ensures a consistent analytics approach across all levels of the Toyota business.

Success in this role is measured by improved marketing effectiveness, stronger business outcomes, scalable measurement solutions, and the ability to influence strategic decisions through data-driven insights.

Responsibilities

• Lead measurement and analytics strategy across National, Regional, and Dealer marketing initiatives.
• Drive operational excellence through scalable workflows, project visibility, process documentation, prioritization frameworks, and alignment with organizational standards and tools.
• Develop KPI frameworks, reporting standards, and performance benchmarks aligned to business objectives.
• Analyze media, audience, CRM, dealer, and customer journey performance to identify growth opportunities and improve sales influence attribution, connecting media activity (paid and organic) to dealer revenue.
• Translate data into strategic recommendations that improve marketing effectiveness and business outcomes.
• Own the agency's side of the client's Marketing Mix Modeling (MMM) program (data delivery, data governance, and application of model outputs to media investment recommendations, in partnership with the Performance Media team and the client's measurement vendor. Lead MTA, incremental testing, and lift studies.
• Partner with media, activation, CRM, and client teams to optimize investments and improve campaign performance.
• Accountable for the analytics data platform and the automated reporting built on it; sets data modeling, transformation, automation, and QA standards in partnership with internal and external stakeholders.
• Ensure data quality, measurement governance, tagging accuracy, and reporting consistency across teams and platforms.
• Deliver executive-level presentations, business reviews, and actionable insights to…