Director, Media Analytics

Company Description

Infinite Roar, Publicis Media's fastest-growing agency, is the new force in the media landscape. We are built for those clients looking to drive transformation, and we’ve created an approach especially tailored to the unique needs of disruptive, fast-growing brands. We combined the agility and personalized attention of a boutique agency with the unrivaled resources and expertise of a global powerhouse.

The Director, Media Analytics is a senior, client-facing leader responsible for owning the analytics strategy, measurement design, and data-driven performance narrative across an assigned portfolio of Infinite Roar clients. This role sits directly below the Vice President (portfolio lead) and is a critical leadership position within DTAI, combining strategic counsel with hands‑on analytical problem-solving and active people management.

In partnership with the VP, Media Analytics, the Director will drive the day-to-day execution of measurement strategies across multi-channel media programs, ensuring that analytics moves beyond reporting to actively shape planning, optimization, and innovation. The Director will serve as the primary analytics point of contact for senior client stakeholders, translating complex data into clear strategic direction and business outcomes.

Embodying a player‑coach approach, the Director will lead and develop a team of Associate Directors, Managers, and Analysts, raising the bar for analytical rigor, client delivery, and professional growth. They will also play a key role in advancing DTAI’s practice-level capabilities, contributing to organic revenue growth, new business development, and the standardization of scalable analytics frameworks across the Infinite Roar portfolio.

The ideal candidate is a highly motivated, entrepreneurial thinker with a bias toward action. They bring deep measurement expertise, strong client instincts, and the leadership presence to influence senior stakeholders while building and operationalizing best-in‑class analytics capabilities.

Client Leadership & Strategic Influence

• Own the analytics strategy and client relationships across an assigned portfolio, serving as the senior analytics lead and trusted advisor to client stakeholders

• Translate client businessobjectivesinto measurement frameworks, learning agendas, experimentation roadmaps, and KPI structures that tie media performance to business outcomes

• Influence senior clientdecision-makersthrough compelling data storytelling, delivering clear, actionable recommendations that shape media strategy and investment

• Identify and pursue organic growth opportunities by proactively surfacing advanced analytics, measurement, and data activation solutions that expand DTAI’s scope of work and revenue

• Lead client-facing presentations, QBRs, and strategic reviews, ensuring DTAI’s analytics narrative is consistent, credible, and commercially aware

Measurement & Analytics Practice Leadership

• Design and oversee integrated, cross-channel measurement approaches, including experimentation, attribution, incrementality testing, and full-funnel performance analysis

• Connect diagnostic, performance, and audience analytics to business KPIs, ROI improvement, and long-term client growth

• Lead A/B testing and experimentation frameworks with rigor, ensuring alignment with clientobjectivesand statistical validity

• Partner with internal and external measurement vendors (e.g., MMM, attribution, brand lift providers) to maximize client outcomes andmaintainvendor accountability

• Drive the standardization and documentation of scalable analytics processes, frameworks, and playbooks across the Media Analytics practice

• Contribute to DTAI’s long-term analytics roadmap,identifyingcapability…