Director, Audience Strategy

Company Description

Infinite Roar, Publicis Media's fastest-growing agency, is the new force in the media landscape. We are built for those clients looking to drive transformation, and we’ve created an approach especially tailored to the unique needs of disruptive, fast-growing brands. We combined the agility and personalized attention of a boutique agency with the unrivaled resources and expertise of a global powerhouse.

The Director, Audience Strategy, DTAIwill play an integral roleinoperationalizing and scaling the Audience Strategy practice at Infinite  partnership with the VP of Audience Strategy, this role willdrive

Ad-Tech/Mar Techand data-led integration strategies on behalf of our clients,whilepartneringclosely with Strategy, Activation, Operations, Media Analytics andAdOpsteamsto implement these strategies across multi-channel plans.

The Directorisahighly motivated,entrepreneurial, detail-oriented individual,balancing theirpassionforinnovative

MarTech& Datasolutioningexperiencewiththeir bias toward action. Their practical mindset will enable theoperationalizingofsuccessfulproofs of concepts andwill work towardstandardizingapproachesthat will allow the practice to scale.

The Director will work with Audience Strategy practice leadand DTAI leadership toimplementa strategic roadmap for each Infinite Roar client, andwill be charged with stewardship ofthat plan.

The Director will partner with Infinite Roar client teamsto educate them on the myriad uses of audience-leddatastrategies, leveraging 1P, 2P & 3P inputsto drive innovation,leveragingproprietarytechnology. This may includebutisnot limitedto:clean rooms, CDPs, advanced audience strategies, full-funnel measurement,targeting/re-targeting & suppression strategies. They will also generate insights andaudience profiles to align with strategic planning and will work withboth first-party andthird-party data vendors and publishers to maximize the data opportunity for the client and go beyond what is currently available.

The Director will partner with the development of an audience playbook& own the implementation,enabling approaches that willenhancead targeting by using real-time consumer behaviors and preferences for more relevant,“right-time-right-place”ad delivery across a myriad of publishers and platforms.

Requiring high levels of collaborationandembodyinga“player-coach”approach, the Directorwillleadaday-to-day teamof direct reportsin providing clients& internal stakeholders with a holistic understanding of their audience’s media consumption patterns, ensuring campaigns reach the right viewers on the most effective platforms while developing and implementing data-driven audience segmentation strategies using best-in-class tools, including 1P (Epsilon),third-party data providers (addressable& non-addressable, aggregators, industry research) as well astools likecom

Score,Similar Web,Numerator,and others,to optimize national, regional and local audience segmentation andad targeting.

• Serve as the day-to-day team lead, mentoring team member sand direct reports,managing delivery against client workflows & operationalizing the strategic visionfor Audience Strategy, developed in partnership with the Vice President, Audience Strategy

• Executing onthe strategic vision,they willownthe resultanttacticalworkflows &implementations,including:creation of strategic audiences to drive growth,utilizationofbest-in-class deterministic technologies,andon-goingdocumentationof audience strategy work

• Represent Audience Strategy as thein-house expertson how1P and 3P audience data and data-driven media activation can drive business and improve ROI for clients, including communicating horizontally and vertically across stakeholders

• Guide and drive use of audience data…