Marketing Technology Manager

Husch Blackwell LLP is a full-service litigation and business law firm with multiple locations across the United States, serving clients with domestic and international operations.

At Husch Blackwell we believe that diverse, equitable and inclusive teams lead to better outcomes. Husch Blackwell is committed to retaining, recruiting, developing, and promoting talented lawyers and business professionals with diverse backgrounds and experiences. We foster an engaged, diverse, and inclusive team culture of accountability and purpose that makes our Firm and our communities better.

Our firm is committed to attracting and retaining professionals who value each other and the service we provide by embracing Teamwork, Collaboration, Client Service, and Innovation. If you are a motivated professional looking for a long-term fit where you can grow in a role, and will be valued and empowered, then we invite you to apply to our Marketing Technology Manager position.

This position may be filled in any of our office locations, or in a hybrid or remote capacity.

The Marketing Technology Manager is responsible for the administration, optimization, adoption, and ongoing support of the firm’s marketing and business development technology platforms (Mar Tech stack). This role serves as a key resource for attorneys and business professionals by ensuring the firm’s Mar Tech stack is effective, user-friendly, and aligned with business needs.

Working closely with Marketing & Communications, Business Development, IT, the Transformation Office and other administrative departments, the Marketing Technology Manager supports CRM, experience management, email marketing, website, analytics, and related platforms. The role focuses on system administration, user enablement, reporting, implementation support, and continuous improvement of marketing technology tools and processes. Essential job functions include:

• Administer and support the firm’s Mar Tech stack.
• Manage day-to-day system maintenance, configuration, troubleshooting and testing.
• Coordinate upgrades, enhancements, integrations, and vendor-supported improvements.
• Monitor platform performance and identify opportunities to improve usability and efficiency.
• Maintain system documentation, procedures, and training materials.
• Supervise and provide day-to-day direction to a team of marketing technology administrators and data stewards/specialists.

• Support administration and optimization of CRM and experience management platforms, including Inter Action, Foundation, or similar systems.
• Assist with data quality initiatives, data cleanup efforts, and user adoption programs.
• Develop standard reports, dashboards, and analytics that support marketing and business development activities.
• Collaborate with Business Development and Knowledge Management teams to improve data accuracy, consistency, and accessibility.
• Respond to user questions and troubleshoot system-related issues.

• Support administration of the firm’s website, CMS, and related digital marketing technologies.
• Coordinate website updates, content publishing requests, and new page development with marketing stakeholders.
• Monitor website analytics and prepare performance reports.
• Support SEO initiatives, accessibility improvements, and user experience enhancements.
• Assist with annual website reviews and ongoing digital optimization efforts.
• Manage mailing lists, audience segmentation, templates, workflows, and email triggers/automations.
• Support execution of client alerts, newsletters, event invitations, webinars, surveys, and other email marketing initiatives as needed.

• Develop and maintain recurring reports and…