Vice President Director, Data and Analysis

Company description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce.

Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview

Vice President Director, Data & Analysis

The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.

To help with this, we’re looking for an outstanding Vice President/Director — someone who can align data-driven strategy with client goals, direct ongoing client relationships, and lead a team of analysts and experienced team members.

Sound like you? Read on.

Responsibilities

As Vice President/Director, you'll guide internal teams in driving business growth while consistently exceeding client expectations and strengthening overall client relationships. This role is specifically focused on supporting a globally renowned CPG client and requires strong B2B experience, with a proven ability to translate complex business challenges into data-driven strategies and solutions. Clients' needs will vary and may include integrated marketing, media, CRM, segmentation, primary research, and broader data and analytics initiatives.

• Identifying strategic, data-driven services and opportunities that will allow clients to grow their business.
• Assisting clients in defining analytics needs and developing solutions to address complex business challenges.
• Creating frameworks and methodologies for approaching major strategic issues, leveraging existing agency intellectual capital and developing innovative concepts.
• Building and executing client-specific data strategies, including performing gap assessments, creating optimal-state data plans, and developing actionable execution roadmaps.
• Evaluating new online and offline data opportunities, including new data sources, emerging technologies, client priorities, partnerships, and other evolving opportunities.
• Applying deep B2B expertise to develop data-driven strategies and solutions that address complex customer, audience, and business challenges.
• Fostering creative thinking around how data can be used to solve unique business challenges and support marketing activities across Media, Creative, CRM, and eCommerce, with a particular focus on B2B audiences, customer journeys, segmentation, and growth opportunities.
• Identifying new opportunities within existing client relationships and participating in new business initiatives.
• Providing support, coaching, and training to assist in the career development of direct reports and the broader team.

Qualifications

• 10-12 years of experience in analytics, data strategy, or consulting, ideally within an advertising agency, management consulting company, ad tech company, or similar environment.
• Significant B2B experience is required, with a strong understanding of…