Sales Director

Position: Sales Director-Central
Blaser Swisslube USA was founded more than forty years ago. Sales activities started in 1981 in White Plains (NY) and, five years later, the Goshen production plant opened. Success came thanks to competent customer support by the team of sales engineers and machining specialists. Customers regard Blaser Swisslube as the best firm in this sector on the U.S. market. Goshen is the Blaser Swisslube headquarters for North and South America.

We are seeking an experienced Sales Director to join our sales team. Reporting to the Managing Director, the ideal candidate will have extensive experience in the metalworking industries, deep knowledge of machining processes, materials, and tooling. Prior management responsibilities are a requirement for this role.

Responsibilities

• Direct and coordinate recruiting, retention, and account recovery activities. Establish, agree on, and manage target account lists with each Area Manager; support and assist in recruiting main target accounts through Blaser’s sales process.

• Train, coach, and assist Area Managers, Sales Engineers, and Service Engineers in measuring and documenting productivity gains and improvements.

• Motivate staff in applying the Take 25 Strategy and the four‑step process, including relevant tools such as LTA and Retention Management Plans.

• Decide on pricing strategy per rules of authority for strategically important customers and as per requests of the sales team.

• Support and assist Area Managers and Sales Engineers in customer retention and recovery activities.

• Continuously coach and train the district sales force on Value Based Solution Selling (VBSS), use and application of Blaser Swisslube products, the Liquid Tool Analyzer, and sales tools to optimize productivity and increase sales.

• Assist in the recruitment and hiring of Area Managers and Sales Engineers to meet the district’s needs; review operational reports to ensure adherence to company policies, procedures, and tools.

• Review CRM to monitor and track sales opportunities, the sales funnel, complaints, and top customers; manage objectives, co‑create goals, and set the Plan of Action for your district.

• Conduct and document Area Manager and Sales Engineer reviews; coordinate sales with Area Managers in their territories and lead specific project initiatives.

Customers

• Network and establish relationships with strategically important prospects based on the Area Manager or Sales Engineer target account list.

• Document customer visits and relevant account information in CRM; maintain and expand relationships with strategically important customers.

• Continuously assess our value proposition and ensure Services‑In‑The‑Drum activities are occurring and documented in CRM.

• Troubleshoot as requested by Area Managers or Service Engineers.

• Assist the Product Manager in identifying customer partners for field‑test opportunities based on defined objectives.

Business Partners (BP)

• Establish and maintain rapport with owners and management of BP organizations within the district.

• Inform BP sales force about our offerings, special initiatives, and programs; motivate them to utilize these in the field.

• Oversee compliance of BP organizations with established company policies and standards as described in the Business Partners Agreement.

Industrial Partnerships

• Build and maintain relationships and networks with Machine Tool Builders (MTB), Machine Tool Dealers (MTD), and Cutting Tool Manufacturers (CTM) in coordination with Area Managers and Service Engineers.

• Coordinate and implement MTB and MTD programs on a regional level under guidance from the Industry Partnership Manager or National Sales Director.

• Assist Area Managers in promoting the Voucher Program and support industrial partners.

Educational Facilities and Technical Colleges

• Promote Blaser Swisslube products and technology in coordination with Area Managers and Sales Engineers.

• Encourage Area Managers to organize and conduct coolant training classes.

Market Intelligence

• Identify and document current and future market trends within the district that affect the use of Blaser’s Liquid Tool and related distribution, customer, industry…