Director of National Accounts

Wow Bao is seeking a dedicated and passionate Director National Accounts to build strategic partnerships, own regional and national account relationships, and help us scale exponentially!

As a key leader on the sales team, you'll work across functions to drive growth, bring category and business planning expertise, and cultivate deep relationships with retail buyers and broker planning. This role reports to our Vice President of Strategic Sales and on-site five days a week in our Chicago office.

At Wow Bao, we believe that life is too short for uninspired food. We’re here to transform the Asian Street Food experience from everyday and expected to extraordinary and inventive. Wow Bao is the fastest growing Frozen Asian Snack brand in the United States growing retail sales over 370% in 2024. Through strategic relationships with retail partners Wow Bao is now available in over 15,000 grocery stores nationwide!

Wow Bao has a long history of manufacturing restaurant quality food, that started in 2003 when the first Wow Bao restaurant location was opened. Today, our omni-channel brand operates several Chicago restaurants, airports, virtual kitchens, and universities. Wow Bao is poised for continued growth within all its verticals, as well as in the corporate setting.

Wow Bao is the only brand to be recognized three times by Fast Casual magazine as a Top 100 Movers & Shaker. Ranked no. 1 in 2019 and 2022 and no. 4 in 2023, we are the only brand to have the honor more than once.

At Wow Bao, every team member leads from a place of care. Whether it’s our guests or employees, we put people first. We strive to inspire, motivate, and appreciate one another every day. We live by the golden rule and treat everyone with kindness, empathy, respect, and a healthy dose of humor. We take our work, not ourselves, seriously.

• Grow our retail business, leading all selling activities across key customers
• Build strong relationships with retail buyers and broker teams at all levels to understand customer needs and market dynamics
• Drive national and regional account success, pursuing revenue and market share growth through effective category management and planning
• Lead business planning and strategy for assigned customers, including forecasting, promotional planning, and shelving objectives
• Achieve goals around distribution gains, new item authorizations, and share growth
• Partner cross-functionally with internal teams to ensure alignment on customer execution and strategy
• Analyze performance using SPINS and other syndicated data sources to inform decision-making and report to leadership
• Support item setup, documentation, and tracking through Salesforce and other internal tools
• Represent company at food shows, trade events, and off-site meetings

• 5–10+ years of experience in CPG sales within the food category; proven track record managing key accounts and broker partnerships
• Strong background in customer management, category planning, and executing business growth strategies
• Entrepreneurial mindset and passion for working in a nimble, high-growth environment where you can see the direct impact of your work
• Experience working with syndicated data tools like SPINS, IRI, or Nielsen to drive insights and business planning
• Excellent communication, organization, and presentation skills
• Proficiency in Excel and PowerPoint; experience with Salesforce or similar CRM tools a plus

Wow Bao is an Equal Opportunity Employer

Annual salary range for this position $120K to $170K

• Health Insurance (medical, dental, vision)
• 401(k) Retirement Plan
• Voluntary life insurance
• Voluntary disability insurance
• Paid Time Off
• Paid Sick Leave
• Restaurant discounts
• Employee Discount Programs with Perkspot and Working Advantage
• We foster a culture of CARE