Manager, Paid Social

About Ovative Group

Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and United Health Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.

At Ovative, we don't just track data, we redefine success. Our proprietary Mar Tech platform, EMRge, helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our holistic approach to media buying, planning, and measurement makes EMRge the first Mar Tech platform to measure businesses holistically. Our work has been recognized by Digiday, Google, Inc.

5000, USA Today, and Search Engine Land.

Digital Marketing is a critical part of every consumer journey, and Ovative Group’s approach to paid social optimization is unique. We measure and optimize paid social campaigns at the enterprise level, both online and offline. Our clients span multiple industries, including retail, healthcare, education, CPG, and hospitality.

The Ovative Group Manager, Paid Social position is an opportunity for an experienced candidate to take the next step in a leadership role at a fast-growing company that maintains high standards for talent, client success, and a positive culture. The ideal candidate demonstrates critical thinking, a sophisticated understanding of the digital media landscape, excellent client management, and inspiring team leadership. This role plays a pivotal part in helping Ovative measure and optimize paid media for enterprise impact, not solely ecommerce impact.

• Act as a subject matter expert for Paid Social and Retail Media Network (RMN) strategies by evolving Ovative’s approach to best practices, vetting and partnering with new technology companies, managing planning and execution tools, and staying on top of emerging trends.
• Develop and drive multi-channel digital media strategies and roadmaps aligned with client program growth goals, with a focus on large-scale retailers and omnichannel retail use cases.
• Support higher level, cross-functional marketing strategy projects by providing deep media expertise.
• Understand and find synergies across digital channels within the client mix in partnership with other team members.

• Lead day-to-day management and optimization of client paid social programs.
• Campaign planning, strategy and plan documentation.
• Campaign tactics and segmentation build-out and optimization.
• Algorithmic bid platform and manual bidding strategy and optimization.
• Test ideation, planning, and management.
• Custom analysis, reporting, and insights.
• Creative management and trafficking execution.
• Site and inventory management.
• Manage privacy and evolving do-not-track trends directly, or in partnership with other media partners.
• Strategic partner management.
• Build and maintain team processes, QA checklists, and documentation that enable consistent, scalable execution across clients and team members.

• Lead day-to-day management of client paid social programs.
• Clearly defining program objectives, tactics and KPIs.
• Developing and delivering client communication.
• Build strategies for clients and lead tactical planning and execution.
• Effectively manage and grow client relationships and establish trust and credibility.
• Influence client stakeholders to evolve strategies and measurement approach to drive enterprise impact through paid social channels.
• Lead and grow relationships with enterprise retail clients and retail media partners, translating business objectives into integrated Paid Social and RMN roadmaps, test plans, and measurement frameworks.

• Recruit, train and manage new Ovative team members.
• Foster a culture of open communication and 360-degree feedback.
• Inspire your team and direct reports to reach quarterly, annual, and long-term goals.
• Design, implement, and…