Field and Community Marketing Manager

Manager, License Market Field and Community Marketing

Department:

Marketing

Master Department:

Marketing

Report to:

Regional Marketing Manager

Effective Date:

January 28, 2026

FLSA Exempt Status:

Exempt

Company Overview:

Dream Fields is one of the top five cannabis companies in the industry through our leading #1 pre-roll brand, Jeeter. We are passionate about producing world-class marketing, high-quality, innovative products, delivering exceptional customer experiences, operating cutting-edge processes, and fostering an amazing company culture and thriving work environment. With over 1,500 employees, we are proud to be one of the most loved employers in the industry.

Dream Fields continues to experience exponential growth as one of the fastest-growing companies in the cannabis industry, aggressively expanding nationally into all legalized cannabis states.

Job Summary:

The Field Marketing & Community Manager is a dual-focus leadership role responsible for driving the state's holistic marketing strategy. This individual will oversee the operational management of the field team (hiring, budgets, and sales alignment) while simultaneously serving as the primary bridge to the budtender community through the execution of Jeeter University.

You will lead the planning and budgeting for state-wide activations, manage and mentor the field marketing team, and ensure that every interaction-from in-store activations to educational "Social Hours" reflects Jeeter's high standards. This role requires a proactive leader who can balance high-level strategy and data analysis with hands-on community engagement and brand education.

Duties/Responsibilities:

• Lead the state's field marketing team, providing daily direction, support, and mentorship.
• Manage the full lifecycle of staffing, including hiring, onboarding, training, and initial 90-day support for new hires.
• Conduct performance evaluations, regular team meetings to align goals, and make staffing recommendations (including promotions and terminations).
• Create, refine, and enforce Standard Operating Procedures (SOPs) for field visits, Jeeter University events, and Social Hours to ensure consistency and operational efficiency.
• Lead the planning and execution of all Jeeter University education programs, serving as the subject matter expert on current and upcoming product standards, brand storytelling, and go-to-market priorities. Ensure education efforts are directly tied to improving in-store advocacy, visibility, and sell-through.
• Own the execution of in-market field programs consisting of Hook Up Days, Social Hours, and community activations. Ensure all activations are executed to brand standards, aligned with quarterly KPIs, and optimized for consumer engagement, budtender impact, and retail performance.
• Partner closely with our VM, Sales and Field teams to drive best-in-class visual merchandising execution. Align with accounts on the placement, installation, and maintenance of Jeeter-branded displays, shelf space, and point-of-sale assets, and provide clear direction on VM standards to elevate retail presence and shoppability.
• Organize and host budtender Social Hours, awards programs, and apparel giveaways designed to build brand loyalty, strengthen community relationships, and reinforce Jeeter's premium positioning within key retail partners.
• Develop and manage state-specific budtender VIP and ambassador initiatives, recruiting and nurturing high-impact advocates within dispensaries to participate in Jeeter's community, education, and activation programs.
• Act as the voice of the market by monitoring local trends, competitive activity, and retail execution opportunities. Translate insights from the field into actionable recommendations for Sales, Marketing, and leadership to continuously improve programs and in-store execution.
• Oversee the entire state marketing budget, ensuring efficient resource allocation for both general field operations and community events.
• Approve and track field team expenses (travel, accommodations) and maintain company credit card usage compliance.
• Create and manage specific budgets for Jeeter University and events, focusing on cost-effectiveness and…