Senior Vice President, Media Planning

Company description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald’s, Novartis, Samsung, Visa and more.

What You’ll Do: The Senior Vice President manages the media planning portfolio for their given account. This SVP is a strategic leader and business partner who contributes to strategy, builds and maintains relationships with clients at all levels. The SVP manages, leads, and develops their team while also playing an active “hands-on” role in the deployment of strategic plans across the full paid, owned, earned spectrum.

The SVP should also be fiscally accountable for ensuring proper budget management and identifying upside revenue potential for the agency.

• Act as a day-to-day point of contact and partner for assigned clients
• Responsible for developing, implementing, and completing strategy to deliver on short- and longer-term goals (e.g., traffic, ROI, customer count, 1P audience growth, and brand metrics)
• Support the spectrum of the client’s media initiatives, including vendor-centric, endemic and non-endemic and audience-led RMN omnichannel planning
• Actively listen to Clients and continually find opportunities to lead thinking
• Team leader for Client interaction fostering positive relationships
• Evaluates composition of a wide range of media vehicles to determine which would most effectively reach the target audience and deliver on traffic and performance goals
• Effectively communicates and solicits agreement of best opportunities for Client
• Ensure the quality of work for all Client deliverables
• Supervising, training, and developing staff (managing workload, delegating, and managing projects and resources, performance management)
• Develop process improvements and guidelines to ensure consistency, flexibility, and efficiency resulting in solutions that meet or exceed Client expectations
• Ability to cross sell interagency products and services
• Collaborate with business intelligence/analytics, data and investment teams to ensure strategic plans are powered by campaign performance data + insight and marketplace opportunity
• Lead and mentor a team

Qualifications:

• Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
• 12+ years of relevant experience with progressive levels of responsibility and eye for business in marketing and communications and team management
• Demonstrated ability to generate 1P audience strategies that can be translated into effective media activation
• Proven experience and success in presenting plans to Client and influencing top level Client decisions
• Demonstrated critical thinking skill and strong problem-solving skills – navigates effectively through difficult issues, builds required consensus to drive business needs and results
• Excellent leadership, management and motivational skills
• Excellent written, verbal, and presentation skills – effectively presents formal POV internally and externally
• Excellent organizational, interpersonal, and quantitative/analytical skills
• Strong Client presentation skills and business writing skills
• Demonstrated expertise in developing plans and Client relations
• Detail oriented and proven ability to thrive in a fast-paced environment
• Critical assessor of talent – builds and motivates hard-working teams
• Able to direct long range planning and the development of programs to improve organizational resources
• Design and manage projects, resources, collaborators, participants, and deadlines
• High results orientation and able to effectively juggle and prioritize many competing demands – high tolerance to effectively manage change

Starcom is an Equal…