Sr. Brand Manager, Global Heinz Brand & Portfolio Strategy

Job Description

As the Senior Manager;
Global Heinz Brand & Portfolio Strategy
, you will support charting the course for the future by developing strategic plans that enable the acceleration of business growth around the world. In this role, you will help define and own the brand’s 1 and 3-year strategy, the portfolio architecture, and you’ll set standards that guide the globe against pack design identity, strategic partnerships, nutrition and more. You will also be responsible for establishing the brand's category expansion approach and collaborate to define the ‘global bet’ innovation and renovation agenda for scaled impact around the world.

This position reports directly into the Head of Brand Strategy for Global Heinz.

• Help shape the long-term Global brand ambition & 1 and 3-year global brand strategy in service of local plan acceleration
• Develop strategic frameworks to direct global market models, where to play frameworks, as well as core and expansion portfolio guardrails, ultimately driving repeatable models for growth
• Define future Global innovation and renovation opportunities in partnership with Global Innovation and Insights teams; establish repeatable models to embed ‘global bets’ locally for impact at scale
• Leverage global data and insights to understand business context and drivers of performance to strengthen results in collaboration zone partners
• Partner with country-level leaders in key design markets to strengthen & scale the brand’s growth plans locally
• Expand and maintain global pack design architecture guidelines
• Build and execute consumer-led global Sponsorship/Partnership strategy to enable scaled value for key markets
• Collaborate with local design markets to embed brand guidelines and support delivery against standards
• Share best practices and guidance with a highly connected and passionate community of +250 Heinz marketers via monthly Global brand townhalls

• Advanced Strategic thinker capable of simplifying and storytelling to effectively translate complex insights into actionable strategies that drive business results
• Strong leadership, ownership, influencing skills at all levels across a matrixed organization
• Models great collaboration across complex business and cross-functional teams
• Curiosity and creative problem solving
• Driven, passionate self-starter
• Navigates ambiguity with ease, driving clarity and actionability

• 8+ years' experience in top-tier FMCG marketing, with strong expertise in brand strategy development, commercial drivers understanding, portfolio and category development; prior CPG strategic consulting experience preferred
• Proven experience & passion behind building iconic brands with clear ambition, positioning and purpose
• Global or multi-market brand strategy experience an asset
• Future-oriented strategic thinker who can chart the course in new markets/categories/product lines
• Skilled in end-to-end innovation capabilities
• Demonstrated P&L experience with strong analytical capability
• Clear capabilities in the center of excellence thinking and building guidance to set ‘best-in-class’ standards

• Chicago or Toronto

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

$ - $

This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors.

Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being…