VP Marketing Food & Nutrition

Overview

Job Description: The Vice President of Marketing is responsible for leading the Ben’s Original, Seeds of Change, and Tasty Bite brand portfolio and overseeing the marketing organization, which includes Brand Management, Integrated Brand Experience (media and content), and a dotted‑line partnership with the One Demand Insights team. The key focus of the role includes
1) developing the strategic cell value creation strategy and go to market plans,
2) overseeing the development and execution of integrated marketing plan,
3) creating innovation masterplan in collaboration with R&D/innovation team,
4) driving omnichannel excellence through media, content, and digital commerce activation, while
5) engaging a team of 5 direct reports and 8 indirect reports. The VP of Marketing is also responsible for facilitating regional alignment with Canadian market to maximize synergies and scaling up activities. This role must build new capability for "Seed Quadrant" insurgent brands including an alternate demand model and digital commerce in addition to accelerating growth of scale brand Ben's Original.

This role sits on Food NA leadership team reporting to the Food NA Regional President. The successful candidate should have strong people leadership and enterprise leadership skills that can bring to life Mars’ 5 Principles and set the right vision for our Associates and product portfolio. They should have experience across brand management, innovation, integrated consumer experience (media and content), digital commerce, and insights‑driven marketing, with demonstrated success across multiple businesses and categories.

The candidate should be a results oriented strategic leader who can collaborate with internal, external stakeholders on a local, regional & global level.

• BUSINESS AND ENTERPRISE LEADERSHIP:
  Own and manage the P&L, including topline and bottom line, collaborate with full enterprise (Supply, Commercial, Demand Planning, Sales, Finance) to meet regional KPIs
• Increase overall portfolio growth and earnings objectives as measured by: NSV, category, and penetration growth, market share, operating profit, and ROI on marketing investments. Lead Regional S&OP+ Step 1 process to manage portfolio and innovation processes to ensure on time and in full launches.
• Drive analytical capability across the organization using advanced analytics to guide data-based enterprise decisions.
• Partner with sales to create value and role model best in class One Demand partnership
• Be a key player on NA Food Management Team bringing an enterprise lens to deliver total NA Food objectives.

• Lead the 3-year value creation roadmap and annual operating plan process based on clear portfolio strategy, brand building, brand communication, digital transformation, and innovation pipeline.
• Develop the strategic cell value creation strategy and go to market plans for the portfolio, while translating consumer & customer insights into brand/portfolio building ideas and activities.

• Develop a high-performance Marketing organization and ensure we have relevant current and future Marketing and Leadership capabilities.
• Lead and leverage NA dedicated global associates across key multifunctional teams (Innovation, CMI, Commercial, Supply, R&D, Marketing)
• Create a winning environment and culture through open communications, great leadership and progressive associate development.
• Ensure that the Five Principles are integrated in everything that we do and that every associate understands the importance of our Five Principles and Associate Concept.

• Lead S&OP+ Step 1 (Portfolio Management Review).
• Role model collaboration with Global teams and stakeholders. In NA, role model partnership with Sales, demonstrating best in class model for One Demand Team.
• Drive analytical capability across the organization using advanced analytics to guide data-based enterprise decisions.

• Unlock Food eCommerce growth via the convergence of brand management, Integrated Brand Experience (media, content, digital ecosystem, retail media), and e‑commerce to…