Senior Marketing Manager

Senior Marketing Manager page is loaded## Senior Marketing Manager locations:
City Office Chicago, Chicago, ILtime type:
Full time posted on:
Posted Todayjob requisition :
R0180643
** ABOUT GREYSTAR
** Greystar is a leading, fully integrated global real estate platform offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing. Headquartered in Charleston, South Carolina, Greystar manages and operates over $300 billion of real estate in more than 250 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, managing over 1,000,000 units/beds globally.

Across its platforms, Greystar has nearly $79 billion of assets under management, including over $35 billion of development assets and over $30 billion of regulatory assets under management. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit .
** JOB DESCRIPTION SUMMARY
** The Senior. Marketing Manager is responsible for collaborating with the marketing team, onsite teams, and regional leadership to create customized tactical marketing strategies and ensure consistent deployment across their portfolio. They will partner with groups internal and external to implement a strategic marketing plan that aligns with community and portfolio goals.
** JOB DESCRIPTION
** 1.
Serves as primary marketing contact for Onsite and Operations teams which may include assignment of a specific portfolio based on regional needs.
2.
Collaborates with Onsite team and Operations on marketing programs that enhance property performance and support portfolio goals.
3.
Uses critical thinking to define and execute marketing strategy, brand evolution, and programs that support achievement of the portfolio’s business development and financial performance goals by implementing action plans around marketing, advertising, sales, and new development presentations.
4.
Oversees and manages Greystar brand to maintain consistency across portfolio, where applicable.
5.
Assists in acquisition and disposition assignments by managing transfer of digital assets, setup of new advertising and campaign agreements, transition and updates of social channels, and onboarding new team members by reviewing Greystar policies, procedures, and practices related to marketing and advertising.
6.
Takes initiative to research, define, and launch cutting-edge technology and programs to increase performance and minimize marketing expenses.
7.
Project manages the development of community specific digital assets and collateral materials, communication pieces, promotional materials, presentations, websites, reporting and training materials for an assigned portfolio of communities.
8.
Provides oversight of ORM and social media initiatives to align with community band, portfolio goals, and National benchmarks.
9.
Provides marketing budget recommendations for acquisitions and supports annual budgeting efforts for portfolio.
10.
Oversees property photography projects to include contracting approved partners, use of required VASA and agreements, and maintaining centralized photo library – includes new photo shoots, renovation photography, neighborhood, lifestyle, etc.
11.
Develops and conducts portfolio trainings for new programs and continuing education of marketing initiatives.
12.
Conducts monthly touchpoints, at minimum, with Operations through calls/meetings to discuss client expectations, marketing goals, and marketing support to enhance property performance.
13.
Meets with advertising and marketing partners on a regular cadence, reviews proposed service contracts to confirm preferred rates and ideal service levels, recommends creative service providers, monitors and manages advertising suppliers for product performance and service quality, and fine tunes services/budgets in place as needed to achieve optimal results that support asset performance goals.
14.
Provides technical guidance and support to onsite and corporate teams as well as…