Vice President, Media Strategy; Retail Account

Company Description

Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands.

Starcom has long been the professional birthplace and proving ground for marketing leaders – CEOs, CMOs, sales leaders, and technology pioneers – and we continue to drive the industry with peerless talent and relentless innovation.

From the start, we've known that achieving growth for our clients requires understanding and connecting with real people where they live and work, in ways they value.

In an AI era, we remain "Guided By Humanity," a phrase that describes our foundational belief that human expertise must remain in the driver's seat, supported by the best processes and technology.

With our proprietary capabilities and Publicis Media's industry-leading resources and clout, we create ideas that move people and drive transformative business outcomes for brands.

The Vice President, Media Strategy will manage the strategy and planning process for a long-standing, well-known retail account. The VP is a leader who contributes to brand strategy, builds solid relationships with clients across all levels and functions, and is able to manage, lead, and develop their internal strategy team.

The successful candidate will possess strategic expertise in retail media, audience strategy, client leadership and team building as well as a solid understanding of media investment. Recent experience managing a Retail or CPG account is highly preferred.

• Act as a thought leader and strategic partner to internal and external partners for all things retail media strategy
• Maintain an in-depth knowledge of current media industry news and brand business (current and historical perspectives) with a focus on upstream initiatives
• Ensure the team delivers sound strategic media recommendations based on a clear understanding of brand objectives
• Drive Innovation and a Thought Leadership agenda both as a new business asset but equally within the agency to drive modern marketing solutions for our clients.
• Work with analytics and research teams to identify/apply learnings and the investment and operations teams to ensure flawless implementation
• Apply their experience to elevate strategic thinking across the portfolio and set appropriate learning agenda elements
• Write and deliver strategies and POV’s as well as oversee the translation of these strategies into the final audience recommendations/plans
• Analyze client’s audience strategies and work with internal groups to lead business case development
• Facilitate internal and client workshops and brainstorms with energy that drives desired outcomes.
• Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals
• Demonstrate a deep technical understanding as well as problem solving and intervention when necessary

• Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
• 10+ years of experience in media planning/strategy with progressive levels of responsibility
• 7+ years of previous management experience
• Expertise within retail media strategy
• Ability to strategically plan campaigns to align with clients strategic goals and KPIs
• Pitch experience with proven track record
• Experience across all media types (national, local, digital, direct, programmatic, shopper, etc.)
• Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
• Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills
• Ability to translate data into viable business solutions to enhance strategies and meet deliverables
  
  Excellent leadership ability to drive team to deliver results

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions,…