Senior Vice President, Commerce

Overview

We seek a dynamic SVP and experienced leader to drive client business success and lead our agency team. This role involves cultivating strong retail partner relationships, developing impactful go‑to‑market strategies, mentoring a high‑performing team, and ensuring operational excellence. This is a unique opportunity for a seasoned eCommerce expert to deliver exceptional results for a globally recognized brand.

• Key lead for client conversations, act as bridge between media and shopper team for streamlining omni‑channel strategies with key retail partners.
• Interpret client needs and develop strategic solutions that address the needs and goals for their business.
• Partner closely with Search and Precision counterparts to ensure commerce plans fit within overall go‑to‑market approach.
• Support JBP negotiations annually.
• Partner with IAT agency leads across National Media, Creative, Technology, and Strategy to deliver connected commerce plans to the client.
• Serve as primary day‑to‑day liaison between Zenith and client.
• Direct the development, presentation and maintenance of commerce media plans, including objectives, strategic initiatives, updates and point‑of‑views (POVs) on proposals.
• Provide direction to buyers and planners in a timely and accurate manner; ensure all buys and executions of media plans adhere to agreed‑upon planning strategies and are properly communicated to client.
• Ensure a robust training program for all members of the team is in place.
• Anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly.
• Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills.
• Excellent leadership ability to drive team to deliver results.

• Fiscal Accountability:
  Oversees financial performance across clients by expanding relationships with current clients, identifying upsell opportunities, and taking a leading role in new business activity.
• Cross‑Department Coordination:
  Leads cross‑functional collaboration with other departments to ensure integrated solutions, aligning strategies across teams to deliver cohesive and impactful results for clients.
• Strategy & Innovation:
  Leads the execution of strategies within the commerce media team, ensuring alignment with broader business goals and driving innovation in line with the agency's vision.
• Client & Market Representation:
  Acts as a senior representative of the commerce media team, maintaining relationships with key clients and representing the agency at industry events and high‑profile client meetings.
• Team Leadership:
  Mentors Vice Presidents and senior leaders, fostering a culture of collaboration and continuous improvement, driving leadership development and succession planning within the department.
• Organizational Leadership:
  Leads department‑wide initiatives focused on improving operational excellence, talent development, and growth, ensuring the team is well positioned to deliver results.

• Bachelor’s degree, concentration in business, marketing, or advertising preferred but not required.
• 12+ years of account management experience in ecommerce/retail media; 10+ years within commerce strategy, agency experience highly preferred.
• 8+ years of demonstrated success in leading and developing high‑performing teams, fostering innovation and collaboration.
• Demonstrated executive presence with exceptional communication and presentation skills, able to influence senior stakeholders and serve as a credible external representative of the agency.
• Deep expertise across channels, buying platforms, and evolving commerce and media products, supported by prior hands‑on media buying experience and platform‑level execution.
• Extensive experience managing large‑scale teams in the digital environment, with a clear understanding of media planning and buying processes.
• Demonstrated problem solving, organization, and project management skills.
• Strong financial acumen, with experience in driving revenue growth and managing budgets.
• Experience working within the Home & Garden category, an added plus.
• Strong comfort with key retail media technologies…