Associate Director, Strategy

Overview

The Associate Director, Strategy plays a key role in leading media strategy and planning for assigned clients. This individual provides day‑to‑day functional management of client needs while ensuring excellence in media strategy. Reporting to the Director, Strategy, the Associate Director leads cross‑functional collaboration, oversees media planning initiatives, and ensures strategic media approaches align with business objectives.

This is a hybrid role requiring three days in office each week.

• Drive the media planning process, ensuring alignment with strategic objectives.
• Oversee media strategy development, including channel mix recommendations and budget allocation.
• Provide initial perspectives on media strategies and approaches.
• Manage multiple accounts, transitioning seamlessly between them.
• Represent the interests of cross‑functional teams in client and agency partner meetings.
• Push for continuous improvement of self, team, and client deliverables.
• Stay informed on industry trends, emerging media opportunities, and Publicis Groupe capabilities.
• Contribute to new business and organic growth efforts.
• Serve as a primary point of contact for day‑to‑day client communications.
• Build strong relationships with clients, demonstrating an understanding of their business priorities.
• Provide strategic input to help shape clients’ marketing priorities.
• Present media strategies and performance updates effectively, leveraging strong communication skills.
• Advocate for client needs while ensuring agency best practices are upheld.
• Manage and mentor a team of direct and indirect reports.
• Oversee onboarding, training, and development processes.
• Provide ongoing coaching, performance management, and professional development.
• Manage and delegate team workload, ensuring quality outcomes and deliverables.
• Foster a collaborative and inclusive work environment.
• Participate in PHM’s hiring efforts by assessing and onboarding new talent.
• Work collaboratively with internal teams to drive integrated media strategy initiatives.
• Partner with internal cross‑functional leaders to ensure strategic alignment of deliverables with client needs.
• Provide input on deliverable timelines in partnership with cross‑functional teams.

• 5+ years media planning experience.
• 2+ years management experience.
• 1+ year cross‑channel media planning experience in 4 channels (Digital, Video, Print, OOH, DTC, HCP, Payer/Managed Market).
• 2+ years HCP/Pharma media planning and media strategy experience.
• Familiarity with standard media research and planning tools (e.g., Media Ocean).

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable growth and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401(k), parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

USD $81,225.00 – $ annually.

All your information will be kept confidential according to EEO guidelines.