Senior Director, Strategic RGM, Nutrition

Senior Director, Strategic RGM

The Senior Director, Strategic RGM is a pivotal leadership role responsible for defining the roadmap for commercial success. As the organization’s most strategic business planning position, this individual integrates consumer, shopper, category, brand, and channel perspectives to set the direction for multi-year strategies and operational execution. By aligning pricing, trade investment, and performance management, the Senior Director drives sustainable growth and balanced long-term value.

• Lead the development of long-term plans by integrating trend insights with top-down volume, revenue, and profit targets for the U.S. and Canada Warehouse Route-to-Market.
• Define financial and business targets for a three-year period, leveraging input from cross-functional teams, including Brand, Supply Chain, and Commercial.
• Ensure alignment of long-range plans with customer/channel goals and annual business plans (ABP).

• Identify and manage growth opportunities that align with long-term volume, revenue, and profit objectives for the U.S. and Canada Warehouse Route-to-Market.
• Evaluate and prioritize commercial initiatives for inclusion in the Juice commercial plan.
• Steward the integration of assumptions into planning tools to ensure seamless translation into actionable strategies.

• Develop annual OBPPC mapping by category for the Warehouse Route-to-Market in the U.S. and Canada, serving as a key input to the annual Commercial Situation Assessment.
• Collaborate with Category Commercialization and Channel Leadership to create commercial plans across all package formats within Coca-Cola’s Route-to-Market.
• Translate OBPPC strategies into consumer-driven retail price strategies, including Availability, Merchandising, Pricing, and Shelving (AMPS), while setting list price and trade investment guardrails.
• Evaluate business cases for category-specific RGM initiatives within the Stages & Gates (S&G) process.

• Develop optimal promotional strategies to drive the Juice business and maximize ROI while minimizing value leakage.
• Create tools and processes to evaluate promotional mechanics, depth, and frequency for improved effectiveness.
• Train Pricing Execution and Trade Strategy teams to deploy tools and capabilities at the category and customer levels.
• Partner with the Commercial Strategy & Operations team to test and refine promotional opportunities.

• Represent the Juice Warehouse Route-to-Market within the North America Operating Unit (NAOU) RGM community, sharing and adopting best practices, tools, and capabilities.
• Act as a strategic advisor to Commercial and Juice Leadership on RGM initiatives.
• Lead initiatives to identify “white space” opportunities, collaborating with Commercial and Marketing teams to develop package strategies aligned with price tiers, channels, brand strategy, and consumer occasions.

• Strategic thinker with a proven ability to integrate diverse perspectives into actionable business plans.
• Expertise in pricing, trade investment, and performance management to drive sustainable growth.
• Strong leadership and collaboration skills to influence cross-functional teams and senior stakeholders.
• Proficiency in developing tools, processes, and capabilities to optimize promotional effectiveness and drive data-driven decisions.

This role is ideal for a visionary leader who thrives in a dynamic environment and is passionate about driving growth through strategic planning and execution.

All persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form (Form I-9) upon hire.

Business Cases, Critical Thinking, Data Driven, Pricing Strategies, Problem Solving, Trade Strategy

United States of America: 180,000 USD - 203,000 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on…