VP of PR & Communications

This range is provided by National Association for Healthcare Quality (NAHQ). Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$/yr - $/yr

Annual Bonus

Are you a high energy, seasoned public relations professional looking to make a difference and an impact with a fast-paced, growing mission-driven organization?

The National Association for Healthcare Quality (NAHQ) is one of the preeminent leaders in healthcare Quality, setting the standard for workforce excellence. NAHQ’s purpose is to elevate the profession and advance the discipline of healthcare Quality & Safety. With innovative products and services designed for healthcare professionals and organizations, we are a mission-driven organization dedicated to improving healthcare outcomes and ensuring a higher quality of care at a sustainable cost.

NAHQ seeks a dynamic Vice President of Communications & Public Relations to advance our brand reputation and leadership position in the marketplace. NAHQ has experienced significant growth and momentum over the past several years. We have set exciting new long-term strategic goals and are undergoing an organizational transformation to elevate our people, processes and systems to meet these new goals.

That’s where you come in. Reporting to the Chief Marketing Officer, the new position of VP of Communications & PR is integral to the achievement of our new strategic plan and will bring a successful track record and extensive experience in their field. This person will be responsible for leading the development and execution of NAHQ’s overall PR efforts, executive visibility, media relations, content strategy, thought leadership and internal communications that promote the overall NAHQ brand as well our products, services, events, thought leadership and strategic alliances.

This role is supported by a Director of Communications & PR and also works in close partnership with the NAHQ CEO and other senior leaders of the organization as well as the board of directors to elevate the association through award recognition and by securing high profile speaking engagements throughout the year to enhance NAHQ’s brand image and reputation. This role also liaisons closely with marketing, HR, product and sales stakeholders across the organization.

Hybrid Work Model: Typically 1-2 days in-office (near O’Hare, free parking, blue line/I-90 access) with occasional travel (up to 20%).

ESSENTIAL FUNCTIONS

• Develop and execute strategic, integrated PR/communications plans for the organization in collaboration with senior leadership, product owners, sales and marketing teams.
• Work collaboratively with the NAHQ marketing team and across departments to develop and ensure activities are aligned with the organization's strategic focus and business priorities.
• Partner with NAHQ CEO, CMO, SMEs and NAHQ Intelligence Team in the development of thought leadership articles based on our data-driven intelligence, marketing collateral and white papers.
• Leverage strong writing skills and expert storytelling ability to capture the voice of the brand and key leaders to write on their behalf. Ability to write thought leadership articles and edit/optimize articles/white papers written by NAHQ CEO or SMEs.
• Monitor daily healthcare industry news/trends and share with senior leadership and organization as a whole, in a curated and highly actionable way.
• Leverage NAHQ owned data and/or synthesize industry trends and thought leadership into content strategies for paid, owned and earned media.
• Develop and lead day-to-day PR, content calendars and communications strategies and tactics, including supervision of NAHQ’s Director of Communications & PR and other external freelancers/consultants.
• Serve as an ambassador for the organization, cultivating strong relationships with national and healthcare industry media through proactive pitching and immediate response to reporter inquiries.
• Create engaging pitches to media and acquire positive media placements in both top tier/business…