Associate Director, Point of Care

Associate Director, Point of Care Strategy & Activation

The Associate Director, Point of Care Strategy & Activation is responsible for leading Point of Care strategy, planning, and activation across assigned clients and brands. This role serves as a key subject matter expert, partnering with Strategy, Investment, Analytics, and Activation teams to develop channel recommendations, drive marketplace initiatives, manage partner relationships, and ensure successful campaign execution.

The Associate Director provides day-to-day leadership for Point of Care programs, oversees team workload and development, and plays a critical role in advancing PHM's Point of Care capabilities, partnerships, and client solutions.

• Lead development of Point of Care recommendations, investment strategies, and tactical plans across assigned brands
• Translate client business objectives into Point of Care strategies and actionable media recommendations
• Present Point of Care plans, marketplace updates, and strategic recommendations to internal and client stakeholders
• Own Point of Care POVs, marketplace intelligence, and channel best practices
• Contribute to development of cross-brand and cross-franchise Point of Care strategies

• Develop and maintain strong relationships with Point of Care media partners, publishers, and vendors
• Evaluate marketplace opportunities, partnership offerings, and investment recommendations
• Lead office and tactic selection based on brand objectives, audience needs, and marketplace insights
• Develop HCP targeting frameworks, prioritization strategies, and business rules across brands and franchises
• Monitor marketplace trends and identify opportunities for innovation and growth

• Serve as a primary Point of Care contact for assigned clients and internal teams
• Partner with cross-functional stakeholders to ensure Point of Care recommendations align with broader brand and media strategies
• Provide ongoing marketplace education and consultation to client teams
• Support new business initiatives, capability presentations, and growth opportunities as needed
• Ensure all Point of Care deliverables are completed accurately, strategically, and on time

• Manage and mentor Supervisors and junior team members
• Delegate work appropriately and oversee day-to-day team priorities and workload
• Provide coaching, performance feedback, and professional development support
• Foster collaboration, accountability, and knowledge sharing across the team
• Support staffing, resource planning, and team development initiatives

• Oversee execution of Point of Care planning and activation processes
• Ensure adherence to established business rules, partner agreements, and operational standards
• Advance best practices, process improvements, and workflow efficiencies
• Support forecasting, reporting, delivery validation, and performance tracking efforts
• Collaborate with PMX, APEX, and other Groupe teams to improve channel effectiveness and integration

• 5+ years of experience in healthcare media, media planning, media investment, channel strategy, partnerships, or related disciplines
• Experience with in Point of Care, HCP marketing, healthcare media, retail media, Out of Home, or pharmaceutical advertising required
• 1+ years of people management or team leadership experience
• Experience leading client-facing work streams and presenting recommendations to stakeholders
• Strong analytical skills with advanced proficiency in Microsoft Excel
• Proven ability to manage multiple projects and priorities in a fast-paced environment
• Strong written, verbal, and presentation skills
• Pharmaceutical or healthcare marketing experience preferred

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and…