Sr Manager, Communications

Job Description:

Company

Description:

McDonald's is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald's remains one of the world's leading corporations after almost 70 years.

Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald's, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

Department Overview

We are enhancing the Global Communications function that is part of the Global Impact Team to advance how we tell the incredible stories of our business, brand and impact.

The Impact Communications Sr. Manager is part of the Global External Affairs team that develops integrated communications and media engagement strategies to deliver McDonald's business strategy and strengthen the brand through advocacy and action with a focus on People and Planet. This role reports to the Director of Global Corporate Communications, and primary responsibilities would include leading media relations, stakeholder engagement and executive visibility to advance McDonald's People & Planet priorities such as regenerative agriculture, renewable energy, community, inclusion and workforce.

This role is based at McDonald's Headquarters in the West Loop of Chicago.

Duties

Strategy & Planning

+ Applies critical thinking & understanding of internal / external landscape to develop integrated external affairs and media engagement plans that advance and promote McDonald's Impact agenda.

+ Manages third-party relationships with priority experts, industry, suppliers and partners as related to projects/initiatives.

Proactive Storytelling & Narrative Management

+ Uses business acumen, insights and knowledge of the business landscape and reporter interests to plan proactive earned media moments that deliver breakthrough stories for targeted audiences.

+ Aligns with appropriate SMEs to identify, vet, and plan top-tier executive visibility and thought leadership opportunities on Impact-focused moments such as international climate meetings/convenings, ESG milestones, Purpose & Impact Reporting, etc.

+ Collaborates with Impact peers and cross-functional business partners to manage integrated communications campaigns in support of key business milestones.

+ Accountable for developing and maintaining McDonald's corporate narrative related to People & Planet, constantly mining for potential news angles and data to support opportunistic storytelling.

+ Manages development of communications assets & materials, including but not limited to media strategies, key messages, press releases, statements, question and answer documents and creative assets.

+ Readies reactive media relations materials and engagement for Impact initiatives, develops risk and leak mitigation strategies to protect the business and/or influence the landscape for optimal storytelling.

+ Triages and manages media issues and crisis in the areas of role focus.

+ Establishes new and maintains existing media relationships on behalf of McDonald's.

Cross-Functional Coordination

+ Partners with global and regional/market Impact and communications partners to serve and advance global Impact initiatives.

+ Connects with cross-functional subject matter experts in Global People, Sustainability, Menu, Supply Chain and Legal to understand, develop and deploy key elements/messaging of the Impact narrative.

+ Serves as an external affairs subject matter expert for stakeholders across the…