Director, Meetings & Events – North America

The Director, Meetings & Events – North America is a strategic leadership role responsible for overseeing the planning, sourcing, execution, and governance of a diverse portfolio of meetings, conferences, and special events across the region.

Building on a team responsible for end-to-end event execution and stakeholder support, this role elevates accountability to include team leadership, operational excellence, supplier strategy, budget oversight, and alignment to business priorities across Wealth & Asset Management & Canada Segment.

This individual leads a team of event professionals and is accountable for ensuring programs are delivered with consistency, operational rigor, and measurable business impact in a fast-paced, deadline-driven environment.

• Lead, mentor, and develop a team of Event Planners and Senior Event Planners across North America
• Establish clear roles, responsibilities, and performance expectations aligned to business priorities
• Drive a high-performance, collaborative team culture focused on accountability, continuous improvement, and service excellence
• Support talent development, succession planning, and hiring to ensure appropriate team capacity and capability

• Partner with senior business leaders, marketing, and sales teams to define event strategies aligned to business objectives
• Lead complex needs assessments to determine program scope, audience experience, and ROI metrics
• Act as primary escalation point for stakeholders and ensure alignment across competing priorities

• Oversee delivery of all meetings, conferences, and events to ensure consistency, quality, and on-time execution
• Provide governance and direction on program design, attendee experience, and operational execution
• Ensure standardized use of tools (e.g., Cvent, reporting, registration platforms) across the team
• Maintain oversight of event documentation, attendee communications, and logistics planning to ensure accuracy and quality

• Own and oversee the North America Meetings & Events budget, including forecasting, tracking, and financial reporting
• Drive cost efficiencies through strategic sourcing, vendor negotiations, and consolidation opportunities
• Ensure all programs are delivered within budget parameters while maximizing value

• Partner with internal marketing, operations, finance, and compliance teams to deliver integrated event solutions
• Lead cross-functional alignment on large-scale programs and strategic initiatives
• Represent the Meetings & Events function in leadership discussions and business planning forums

• Bachelor’s Degree required
• 10–15+ years of experience in meetings, events, or hospitality, with demonstrated leadership experience
• Proven experience managing large-scale, complex event portfolios across multiple business lines
• Strong financial acumen with experience managing multi-million dollar budgets
• Expertise in event sourcing, contract negotiation, and supplier management
• Experience leading and developing high-performing teams
• Knowledge of event technology platforms (e.g., Cvent)
• Exceptional communication, executive presence, and stakeholder management skills
• Strong organizational, problem-solving, and decision-making capabilities
• Bilingualism (English and French) is an asset. If the successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside of Quebec.

• Strategic Leadership
• Executive Communication & Influence
• Operational Excellence
• Financial & Commercial Acumen
• Stakeholder & Relationship Management
• Change Leadership & Process Improvement

• As part of our global team, we’ll support you in shaping the future you want to see.
• We’ll empower you to learn and grow the career you want.
• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

LI-Hybrid

The role being advertised is an existing vacancy.

Manulife is an Equal Opportunity Employer

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