Vice President, Media Planning

Opportunity

Publicis Groupe is searching for a talented individual to join the team and our bespoke agency for a globally recognized company known for its iconic brands across Snacking, Petcare and Food & Nutrition across our network and around the globe. This is a unique opportunity to partner with iconic brands on their marketing transformation journey. You will help enable the client to future‑proof their business, whilst also being part of a Power of One model that integrates media, production, data & tech, social, influencer and commerce to create end‑to‑end PESO experiences.

The global team will consist of individuals from over 70+ markets, all operating with the same vision:
To build a better today, for tomorrow.

The Vice President, Media Planning will manage the planning and strategy process for a high profile CPG account. The VP is a leader who contributes to brand strategy, builds solid relationships with clients across all levels and functions, and can manage, lead, and develop their internal planning team while also playing an active “hands‑on” role in the deployment of strategic plans.

The VP should also be fiscally accountable for ensuring proper budget management and identifying upside revenue potential for the agency.

Ideal candidates will have strong experience in performance media, a track record of excellent client relationship management and leading teams. Previous experience within the CPG vertical is preferred.

• Strong leadership presence and client management skills
• Thought leadership and strategy development with a digital, performance‑first mindset
• Leads thinking to inspire innovative solutions, creativity, and a proactive approach
• Digital mindset/fluency and an insatiable curiosity
• Flexibility and agility to manage complex processes
• Ensure the team delivers sound strategic plan recommendations based on a clear understanding of client objectives
• Maintain an in-depth knowledge of client businesses with a focus on upstream initiatives
• Expert command of Media Research resources, capabilities and limitations
• Exemplify collaboration by building and maintaining productive relationships across all communications areas (internal teams and agency partners).
• Ability to think beyond “media” as an active collaborator in the Integrated Marketing Communications process
• Excellent written and verbal communication skills; inclusive of presentation and storytelling skills.
• Ability to prioritize and organize issues/projects for self and staff

• Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
• 10+ years of media planning, buying, and management experience in progressive levels of responsibility.
• 7+ years of management experience with progressing responsibilities
• Strong experience with performance media
• Demonstrated business acumen and a track record of success in the media services profession.
• Strategic thinker, seeing the bigger picture, with the ability to analyze everything and think critically when solving problems to come up with unconventional solutions.
• Ability to establish and manage the P&L statement.
• Previous leadership and team management.
• Ability to build great relationships with clients, vendors, and reps.
• History of negotiating to get the job done right and track record of success in media.

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best‑in‑class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12…