Sr Director, Campaigns

Job Description

Company

Description:

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years.

Joining McDonald’s means thinking big and preparing for a career that can have influence around the world.

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

We are seeking a forward-thinking Senior Director – Brand, Content & Culture to shape the future of the McDonald’s brand by defining, creating, and scaling culture through world-class creative excellence and modern marketing innovation.

This leader will serve as a creative and cultural architect
, responsible for ensuring McDonald’s is not only present in culture but actively shaping it, translating deep consumer insight into breakthrough ideas and experiences that drive brand relevance, affinity, and business growth.

You will lead the development of transformative, integrated marketing strategies that push beyond traditional campaigns, building platforms, moments, and partnerships that are native to how people engage today. You will champion a creative-first mindset
, elevate the quality and impact of all brand expression, and embed innovation across channels, technologies, and ways of working, consistently delivering bold, culturally resonant work that drives measurable impact.

As a key member of the Brand, Content & Culture leadership team, you will oversee agency partnerships, inspire high-performing teams, and drive a holistic approach to creative excellence and effectiveness, ensuring every touchpoint contributes to a cohesive, culturally relevant brand story for all campaigns, including Happy Meal.

• Develop culturally relevant brand platforms that influence consumer behavior and perception.
• Translate emerging trends, creator ecosystems, and audience insights into scalable growth opportunities.
• Ensure McDonald's remains authentic, timely, and culturally influential.

• Lead the development of distinctive, breakthrough creative ideas across all consumer touchpoints.
• Champion a "big ideas first" mindset and inspire bold, insight-driven work grounded in consumer truths.
• Elevate creative standards across internal teams and agency partners.

• Develop integrated marketing strategies connecting brand, menu, digital, and customer engagement priorities.
• Ensure seamless execution across paid, owned, and earned channels.
• Advance innovative approaches across content, channels, technologies, and partnerships to improve effectiveness and impact.

• Direct a best-in‑class agency ecosystem while fostering strong cross‑functional collaboration.
• Build relationships with creators, influencers, operators, and enterprise stakeholders to drive alignment and execution.
• Lead the Operator Brand & Menu Committee and support enterprise‑wide campaign integration.

• Develop and lead high‑performing teams through coaching, accountability, experimentation, and continuous improvement.
• Drive speed, prioritization, and operational excellence while maintaining high creative standards.

• Oversee development and execution of national campaigns across all channels.
• Maintain consistency, quality, and excellence throughout concept, production, and execution.