Director, Broker Partners

Who We Are

For over 20 years, SPINS has been a leader in recognizing the transformative power of data in retail. We offer our clients cutting‑edge tools to attract attention from a fast‑growing segment within the Health & Wellness industry, the values‑based consumer. Nearly half of shoppers prioritize products that emphasize wellness, social responsibility, and sustainable practices. SPINS retail consumer insights, analytics, and consulting services give our clients a competitive advantage to increase their share of this growing market.

Our data is the most comprehensive and accurate in the industry, allowing clients to power AI models and machine learning algorithms that help them better understand and meet their customers’ needs. At SPINS, behind all of our impressive data is our real differentiator, our people. We pride ourselves on our collaborative, flexible, and communicative culture that puts people at the center of everything we do.

The Director, Broker Partners is responsible for leading SPINS’ broker partner strategy, performance, and engagement model. This leader will drive broker growth by developing strategic partnerships that accelerate SPINS adoption, deepen customer engagement, and expand market impact across the natural products and CPG ecosystem. The Director will oversee a team of seven professionals, serving as both a strategic leader and hands‑on coach.

The role requires a strong blend of commercial leadership, analytical rigor, relationship management, and cross‑functional influence. The successful candidate will leverage data and insights to identify opportunities, prioritize activities, and optimize partner performance while fostering a high‑performing, accountable team culture. They will regularly engage with executive stakeholders, serving as a trusted advisor on growth strategies, market insights, and industry trends, and will lead initiatives that strengthen SPINS’ partner ecosystem, improve operational effectiveness, and align broker relationships with broader company objectives.

• Establish executive‑level relationships with broker leadership teams and key external stakeholders and identify opportunities to expand SPINS’ influence and adoption through broker partnerships.
• Serve as a trusted advisor and escalation point to c‑suite leaders within broker organizations and shared customers.
• Deliver executive presentations and business reviews that clearly articulate value creation and partnership impact.
• Establish portfolio performance dashboards and KPIs that inform decision‑making and resource allocation.
• Represent SPINS at industry events, partner meetings, and executive forums.

• Foster a player‑coach culture that balances strategic leadership with hands‑on support and partnership management, building a culture of collaboration and continuous improvement.
• Establish clear goals, accountability measures, and development plans for team members.
• Provide coaching on relationship management, consultative selling, data‑driven decision making, and strategic planning.
• Drive analytical rigor across the team, ensuring decisions are grounded in measurable business outcomes.

• Lead and influence cross‑functional initiatives involving Sales, Customer Success, Product, Marketing, Operations, and Data Science teams.
• Advocate for broker partner needs within SPINS and facilitate alignment across internal stakeholders.
• Drive process improvements that enhance partner experience, scalability, and operational efficiency.
• Support commercialization efforts for new products, solutions, and strategic initiatives impacting the broker channel.

• 10+ years of experience in CPG, retail, data analytics, market intelligence, or adjacent industries.
• Demonstrated success managing complex partner ecosystems and executive‑level relationships.
• Strong analytical and strategic thinking capabilities with experience translating data into business action.
• Proven people leader with a player‑coach mindset and experience leading high‑performing teams.
• Track record of leading…