General Manager

General Manager

Lead a team. Grow a business. Create unforgettable experiences.

At milk + honey, we believe self-care is more than a service—it's how we help people feel their best. Every treatment, every interaction, and every detail is designed to create moments of care, connection, and relaxation.

We're looking for an inspiring General Manager who is passionate about developing people, delivering exceptional guest experiences, and driving business results. This is an opportunity to lead one of our beautiful spa locations while shaping a culture rooted in kindness, accountability, and excellence.

If you're an energetic leader who enjoys building high-performing teams, growing revenue, strengthening community relationships, and creating memorable experiences for both guests and employees, we'd love to meet you.

As General Manager, you'll serve as the leader of your location—setting the vision, building an exceptional culture, and ensuring operational excellence across every aspect of the business.

Essential Duties and Responsibilities:

Financial Targets and Revenue: Revenue + profitability by committing to P+L oversight and management.

• Strategic approach to revenue growth
• Manage financial budgets and control expenses as it relates to supply and operating costs
• Manage financial budgets and control expenses as it relates to cost of wages compared to revenue

Guest Experience Oversight: Building and maintaining strong relationships with clients to encourage repeat business and positive word-of-mouth.

• Own overall guest experience by ensuring location brand standards are kept up with
• Maintain a positive NPS score that aligns with company standard

Team Leadership and Development: Overseeing the hiring, training, and development of all staff to ensure a high level of performance and job satisfaction. Own overall employee experiences by ensuring location culture is maintained.

• Overseeing, managing and growth of our location leadership teams:
• Develop and coach direct reports in leadership roles and areas of responsibility
• Overseeing, managing and growth of our medSPA team focus:
• Manage operational people aspects of medSPA teammates and partner with medSPA Medical Director as needed
• Responsible for planning, driving, growing medSPA revenue
• Ensure medSPA inventory is managed appropriately and within budget
• Overseeing, managing and growth of our Concierge team focus:
• Lead the concierge team towards creating on brand guest experiences through coaching and accountability
• Achieve sales, rebooking, and membership targets

Employee Relations: Fostering a positive and inclusive work environment, addressing employee concerns, and ensuring compliance with labor laws

• Uphold milk + honey policies in partnership with Operations, People, and Legal Teams as needed

Marketing and Brand Strategies: Drive local and community marketing strategies, collaborating with community partners, and utilizing social media to promote the spa + medSPA services.

• Partnering with HQ marketing team to identify local partnerships, brand ambassadors, and event opportunities with your market
• Partner with marketing on promotional needs and local levers to drive demand and increase utilization
• Regularly participate in outreach strategies
• Leverage trade to build partnerships with neighboring businesses
• Ensure marketing signage, collateral, and product is current and refreshed seasonally

Operational Excellence: Ensuring all spa operations run smoothly and efficiently, including inventory management, scheduling, and compliance with health and safety regulations.

• Upkeep brand standards on a daily basis as outlined in Standards of Excellence walk through
• Complete Brand Standards Walk Thru on quarterly basis

Talent management:

• Oversee hiring and onboarding and succession planning.
• Promote engagement and strong employee retention
• Partnering with key stakeholders to achieve monthly hiring targets
• Ensure the process for hiring and onboarding talent is timely
• Strategically hire to meet the needs of seasonal demand and aim to meet the company utilization target of 70%
• Support employee relations or escalations as needed
• Develop and implement strategies to retain top talent
• Fostering a positive work environment, offering professional development opportunities, and maintaining open communication to ensure high employee engagement and satisfaction
• Uphold milk + honey policies in partnership with Operations, People, and Legal Teams as needed
• Measured through eSATt, pulse survey, and retention results

We're looking for a confident, people-first leader who combines strong business acumen with genuine hospitality.

You have:

• Experience leading multi-functional teams in hospitality, retail, wellness, beauty, healthcare, or another service-focused environment.
• A proven ability to coach leaders and develop high-performing teams.
• Strong financial acumen with experience managing budgets, labor, and profitability.
• A passion for delivering exceptional guest experiences.
• Excellent communication,…